Building High Domain Authority Backlinks in 2023

Posted on:
February 11, 2024

Table of content

Building high domain authority backlinks is a process of gradually earning links from authority websites.

Everyone wants to gain links from high authority websites because they offer the most link equity.

Link equity is the value passed through a link from one site to another.

The higher the ranking of the linking site, the more link equity is transferred.

There are many ways to build high domain authority backlinks in 2023.

In this post, we'll show you the process of building high domain authority backlinks in 2023.

What Is Domain Authority?

Domain authority is a metric that gauges the strength of a website's backlink profile. It is one of many factors that search engines use to determine how well a site should rank in SERPs. Domain authority gets calculated by evaluating the quality and quantity of a site's inbound links, as well as the strength of those links. 

A website's domain authority is the measure of its overall optimization. A strong backlink profile means a website has a higher domain authority than one with a poor backlink profile.

Is the domain a known leader in its specific niche or industry?

Domain authority is a measure of how well a given website is likely to rank in search engine results. Search engines like Google rank sites with strong domain authority (DA) more favorably than those without. A site's reputation, age, and popularity all contribute to its domain authority.

A backlink from a high domain authority website can be more valuable than a backlink from a site with lower domain authority. A backlink from a high-authority site tells search engines that your site is also a trusted resource in a specific niche.

There are several factors that contribute to a site's domain authority, including:

⏰ Site Age

The age of a website is an important factor that search engines consider when determining the quality of backlinks. The older a site is, the more authoritative it generally becomes, as it gets linked to and cited naturally over time, therefore increasing it's domain authority.

Ever noticed how traffic increases over time the longer a site has been live?

It's not just in your head - it happens because as a site ages, it naturally acquires more backlinks from other sites. It is due to the content getting shared more and more as time goes on.

Additionally, an older site will have had more time to establish itself as an authority on its given topic. 

So, if you're looking for high-quality backlinks, target sites that have been around for a while.

Understand This Isn't Always How It Happens

Having to wait years to gain domain authority is not always the case. Some newer sites have managed to get a lot of high-quality backlinks in a shorter amount of time.

A tried-and-true method for this is by releasing a wealth of excellent content. If you can consistently put out content that is better than what your competitors are putting out, you will start to acquire backlinks from other sites.

Additionally, you can use more aggressive methods to get backlinks, such as reaching out to other site owners and asking for links. While this isn't the most sustainable method, it can work short-term and help you get the links you need to rank higher.

🔗 The Number of Inbound Links to the Site

The number of inbound links is another important factor that search engines take into account when determining the quality of backlinks. Generally, the more inbound links a site has, the more authoritative it is. Having many inbound links is a sign that other people find your content useful and are linking to it.

Additionally, the more inbound links a site has, the more likely it is that one of those links will be high-quality. This is because it's more likely that a site with many inbound links will have some links from high-authority sites. So, if you're looking for high-quality backlinks, target sites with many inbound links.

👌 The Quality of the Inbound Links

Not all inbound links are created equal. Some inbound links are much more valuable than others. One way to determine the quality of an inbound link is to look at the site's page rank.

PageRank is a metric that Google created to determine the quality of a site. It's based on the number of inbound links and the quality of those inbound links. The higher the PageRank of a site, the more authoritative it is. It means that a link from a high PageRank site is more valuable than a link from a low PageRank site.

You can use several tools to check a site's PageRank, such as the Google Toolbar.

🔝 The Popularity of the Site

The site's popularity is another crucial factor that search engines take into account when determining the quality of backlinks. The site's popularity determines its level of authority. It links.

Domain Authority Is Not Page Authority

One common misunderstanding is that domain and page Authority are the same thing.

Moz created the domain authority metric to assess the quality of a domain. It's based on the age of the domain, the number of inbound links, and the quality of those inbound links.

Page Authority is a helpful metric that Moz created to determine the quality of a page. It focuses on the same criteria as domain authority.

What is a Good Domain Authority Score?

Domain Authority determination occurs on a 100-point logarithmic scale.

It predicts how well a website will rank on search engine results pages (SERPs).

A site's DA score can improve if it gets more high-quality inbound links from other websites.

A good domain authority score is anything above a 30 - but this what is or isn't a good domain authority really depends on context - how competitive the particular niche is, or how strong competitors are.

How to Check Your Domain Authority Score?

You can use the MozBar Chrome extension to check the DA score of any website.

How to Improve Your Domain Authority Score?

So now that we understand the difference between Domain and Page Authority let's look at how you can build high authority backlinks.

Publish High-Quality Content

One of the most remarkable ways to get high-quality backlinks is to publish high-quality content. If you can consistently put out great content, people will start to take notice and will want to link to it. Create content that produces solutions to problems, debunks myths, or provides new perspectives.

Additionally, ensure that your content is well-written and error-free. No one wants to link to content that is full of errors.

One way to create a competitive edge over your competitors is to create longer pieces of content. In general, the longer your content is, the more in-depth it can be and the more likely people are to link to it. So, if you can create more extended pieces of content that are high quality, you'll be more likely to get high-quality backlinks.

Another way to create an edge over your competitors is to be the first to publish content on a new topic. It will help you get links from sites looking for new content on that topic.

Finally, you can also get high-quality backlinks by publishing infographics. People love visual content, and if you can create an informative and visually appealing infographic, people will gladly link to it. Embed infographics in your blog posts and include a link to your site so people can easily find them.

Participate in Forums and Online Communities

Another incredible way to get high-quality backlinks is to participate in forums and online communities. When you participate in these communities, make sure that you're providing helpful and insightful information. If you're only trying to promote your own content, you will likely get banned from the community.

When participating in these communities, make sure you're using your real name and not a pseudonym. It will help build trust and make people more likely to link to your content. Use a Gravatar. A Gravatar is an image that is associated with your email address.

Finally, try to make your content as visually appealing as possible. People are more inclined to share and link to material that is simple to the eye.

Reach Out to Other Bloggers

Another functional way to get high-quality backlinks is to reach out to other site owners and ask for links. Though it might appear to be tedious, it's actually quite simple. Find a few bloggers who write about similar topics as you and reach out to them.

When you reach out to other bloggers, let them know why you think their readers would benefit from your content. Additionally, make it easy for them to link to your content by providing them with a link to the specific article or page you want them to link to.

Promote Your Content

Once you've published great content, it's important to promote it. Do this by using such as social media, email marketing, and paid advertising.

Social media is a great way to get your content in front of new people. When you share your content on social media, be sure to use engaging images and headlines. Additionally, try to post your content when your audience is most active.

Utilize the best social media channels for your brand. If you’re a B2B company, LinkedIn would be the best social media platform to focus on, while Facebook would work better for B2C companies. Twitter, Instagram, and Pinterest are significant social media channels to consider.


This social media platform is great for sharing links to your latest blog posts or articles. You can also use Twitter to engage with other people in your industry, which can help you build long-lasting relationships and get your name out there. Twitter is an awesome platform for communicating with other writers and bloggers, so use it to your advantage!


Facebook is a superb way to promote your content and build relationships with potential and current customers. You can share your content on your personal profile, as well as on your business page. 

Additionally, you can join relevant Facebook groups and share your content there. Groups make Facebook stand out. They are a great way to build relationships and get your content in front of new people. It's a terrific way to make yourself and your brand available for questions, comments, and concerns.


If you’re in a visually-focused industry, such as fashion or food, then Instagram is a great social media platform for you. You can share images and videos of your products or services, as well as behind-the-scenes content.


Pinterest is an extraordinary platform for sharing visual content, such as infographics and images. You can also use Pinterest to drive traffic to your website or blog. We recommend using Pinterest alongside whatever other social media platforms you use to promote your content.

Email marketing is another excellent way to promote your content.

You can add a link to your latest blog post in your email signature or include a link in your weekly newsletter.

Email marketing is also a fantastic way to communicate with your followers to find out what content they’re interested in.

It is your gateway to creating targeted content that can reach bigger audiences and help you build high domain authority backlinks.

Make a Commitment to Guest Blogging

Guest blogging helps gain high-quality backlinks, as well as exposure to new audiences. When you guest blog, you write an article for another person's website or blog. In return, you typically get to include a link back to your own website.

Guest blogging is also a fantastic way to network with other bloggers and build relationships in your industry. When you reach out to a guest blog for someone, send them a few of your previous blog posts so they can get an idea of your writing style.

Additionally, try to guest blog on websites and blogs that are relevant to your industry.

It has the potential to reach a significantly larger number of people across numerous mediums than paid advertising, and it's more likely to generate interest in your product.

It puts your material in front of your target audience while also promoting it to individuals most likely to be interested in it.

Utilize Social Listening

Social listening is a great way to see what people are saying about your brand, as well as your industry. You can use social listening to develop content ideas and see what people are saying about your competitors. Additionally, social listening can help you identify any negative sentiment so you can address it accordingly.

Don’t Forget About Digital PR

Digital PR is a great way to promote your content and get high-quality backlinks. Digital PR involves reaching out to journalists, bloggers, and other influencers to promote your content.

Do this by sending them a press release, pitch, or even just an email. Some digital PR platforms are PRWeb, Prowly, and Muck Rack.

Participate in Online and Offline Events

Online and offline events are a noteworthy way to network with other professionals in your industry and get exposure for your brand. You can participate in online events by joining relevant Facebook and LinkedIn groups. You can also participate in offline events by attending trade shows, conferences, and meetups.

You can participate in online events, webinars, Google Hangouts, and Twitter chats. These are all distinguished ways to get exposure for your brand and build relationships with other professionals.

Be sure these are events where you also have something to offer to the cause. For example, participate by asking questions, sharing your experience, or even hosting your own webinar. 

The goal here is to get your name and brand out there and show people that you not only exist but have a passion for solving their problems. You want to position yourself as an expert in your industry.

The More Basic Side of Building High Domain Authority Backlinks

While the methods mentioned above are great for building high-quality backlinks, there are also some more basic methods that you can use. 

These methods may not get you as many high-quality backlinks, but they’re still worth doing. They help fine-tune your website to ensure that the readers routed to your site have a good experience, which could lead to more conversions.

Perform an Audit on Your Site

One of the best things you should do is perform an audit on your site. It will help you identify any areas that need improvement. Some things you should look for are:

  • Broken links
  • Duplicate content
  • 404 errors
  • Poor site structure
  • Slow loading times

Broken Links

Broken links are links that go to a page that no longer exists. This can happen for several reasons, such as when a website moves locations and doesn’t redirect the old links or when a website deletes a page and doesn’t redirect the link. Broken links can hurt your website in a few ways.

First, they provide a poor user experience. If a user clicks on a non-functioning link, they are likely to leave your site and may never come back. 

Additionally, broken links can hurt your SEO. Search engines use links to help them crawl and index your website. If there are broken links on your site, it can prevent search engines from being able to index your site, which can hurt your ranking properly.

Duplicate Content

Duplicate content is when you have multiple pieces of content on your website that are the same or very similar. It can happen if you have multiple pages with the same product description or if you have very similar blog posts. 

Duplicate content can hurt your SEO because it confuses search engines and makes it difficult for them to index your website. Additionally, it can split the link equity between multiple pages, which can hurt your ranking.

404 Errors

A 404 error happens when a user tries to go to a web page that doesn't exist. It occurs if a user types in the wrong URL or if a website moves locations and doesn’t redirect the old URLs. When a 404 error occurs, it’s important to have a custom 404 page that helps users find what they’re looking for.

Creating a custom 404 page is a great way to improve the user experience on your website. It can help reduce the number of times users end up on a page that doesn’t exist and help them find the content they’re looking for.

Poor Site Structure

If your website has a poor structure, it can be difficult for users to find the content they’re looking for. It can lead to frustration and a high bounce rate. A good website structure is important for both SEO and the user experience.

To improve your website’s structure, start by adding a sitemap. It aids search engines in indexing your website more effectively. You can also add internal linking to help users navigate your website.

Slow Loading Times

Slow loading times frustrate users and can lead to a high bounce rate. If your website is slow, consider optimizing your images and code to improve your page speed. Fixing these errors will help improve your site’s SEO and make it more user-friendly. 

Optimize Your Site for Better SEO

If you want to get more backlinks, it’s important to make sure that your website is optimized for SEO. Use keywords sparingly and thoughtfully throughout your website to ensure higher traffic rates. Insert them in your blog posts, website pages, and meta tags.

You can use Google’s Keyword Planner to research which keywords are most relevant to your industry. Use them in your blog posts, website pages, meta tags, title, and headings of your website pages.

Additionally, make sure to use alt tags for all of the images on your website. It will help your website rank higher in Google image search, which can lead to more traffic and backlinks.

Submit Your Website to Relevant Directories

Another basic method for building backlinks is to submit your website to relevant directories. It helps get your website in front of people who are looking for websites like yours.

To find relevant directories, do a Google search for “submit website to directory” + your industry. For example, if you’re in the travel industry, you could search for “submit website to directory” + “travel.” It should bring up a list of directories to submit your website to.

Utilize Your Internal Links

When you’re writing a blog post, be sure to include links to other pages on your website. It helps Google index your website, which can lead to higher rankings in search results. It also helps send traffic to other pages on your website, which could lead to more conversions. Internal linking is an underutilized SEO tactic, but it’s still important to do it.

For example, if you have a blog post about travel insurance, you could link to your page about travel insurance coverage. Or, if you have a blog post about the best time to book a flight, you could link to your page about flight deals.

Add Social Sharing Buttons to Your Website

Make it easy for people to share your content by adding social sharing buttons to your website. It allows people to share your content on their social media channels with just a few clicks. 

For example, adding a click-to-pin button to your photos will enable people to pin them to Pinterest easily. Once they get pinned, their followers can see them, which could lead to more traffic and backlinks.

Ensure Your Site is Mobile-Friendly

Gone are the days of people sitting in front of their desktop computers in the evenings after dinner to browse the internet. In today’s world, people depend on their mobile devices more and more to do everything from checking the weather to reading the news to, yes, even shopping. In fact, over 60 percent of all internet traffic is now mobile traffic.

Ensure your website is mobile-friendly so you won't miss out on a lot of potential traffic and backlinks. Google has even said that they are now using mobile-first indexing. This means that Google will look at the mobile version of your website first when determining your rankings.

So, how can you make sure your website is mobile-friendly? The best way is to use a responsive design, which means your website will automatically adjust to fit any screen size. That way, you don’t have to create a separate mobile version of your website. 

You want the mobile experience of your site to be just as good as the desktop experience, if not better. Having a responsive design makes it simpler for Google to index your website, which then could result in better search engine ranking.

Page Load Times

Page load times are essential for two reasons. One, people are impatient, and if your website takes too long to load, they’re likely to click away before it even loads. Two, Google has said that page load times are a ranking factor, so if your website is slow, it could be hurting your rankings.

There are a variety of things you can do to make your page load faster, such as optimizing photos, using a caching plugin, and utilizing a content delivery network (CDN).

Use Google Search Console

Google Search Console is a free tool that lets you see how your website performs in Google search results. It also allows you to submit your website to Google for indexing, which can help you get more traffic and backlinks.

To use Google Search Console, add your website and verify that you are the owner. Then, you can start using the tool to see how your website is performing. You can see things like what keywords people are using to find your website, how many people are clicking on your website, and what position your website is in Google search results.

You can also use Google Search Console to submit your website to Google for indexing. To do this, go to the “Crawl” section and then click on “Submit URL.” You can then enter the URL of your website and submit it for indexing.

Google Search Console is a valuable tool that can help you get more traffic and backlinks to your website.

Creating a Strategy

All of the tactics provided in this article are a lot to take in. Truthfully, no one is expected to use all of them at once. You should choose one or two that you think would be most beneficial for your website and start there. 

Spreading yourself out too thin may not produce consistent results. For example, if you focus on Pinterest but only post sporadically, your results will also be sporadic. Be consistent with your efforts. Not to mention, it will help you track your results and help you pivot in the direction that is giving you the most return on your investment. 

When creating a backlinking strategy, there are a few things to keep in mind:

  • Fine tune your site so that it is as search engine friendly as possible
  • Perform keyword research to determine which keywords you want to target
  • Build high-quality, relevant backlinks from authority sites in your niche

If you follow these steps, you will be well on your way to building high domain authority backlinks that will help improve your website's ranking.

Building backlinks can be a time-consuming process, but it’s worth it. Understand that it is an ongoing process. Don't put too much pressure on yourself. Just create a strategy and stick to it. 

These are some of the best ways to get high-quality backlinks in 2023. Building backlinks is an integral part of any SEO strategy. Using the tactics provided in this article, you can build high-quality backlinks that will help improve your website’s traffic and search ranking.

So commit to building high domain authority backlinks in 2023 and beyond!

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