Privacy Policy

Privacy Policy — Searchant

Legal

Privacy Policy

This policy explains how Searchant Limited collects, uses, and protects your personal data.

01

Who we are

Company Information
Company legal name
Searchant Limited
Company address
12 Station Parade, Harrogate, HG1 1UE, United Kingdom
Privacy queries email
gdpr@searchant.co
Name of DPO
Marcus Clarke

02

Information we collect about you

These are the categories of data we may process:

  • Contact DetailsReal name, email address, address, telephone number, social media username, title, physical address.
  • Financial DataCredit card number, CCV, credit card expiry date, bank account number, billing address, transaction code (TAN), income information, VAT number, credit score.
  • Identifiers and Legal DocumentsPublic health number, passport, proof of residence, right to work status, visa status, social security / national insurance number, driver's licence data, national identification document, signature.
  • Personal CharacteristicsSex, nationality, date of birth, gender, academic qualifications, height, age.
  • Location DataTracking data, approximate location.
  • Communications DataInstant messaging data, social media posts, postal content.
  • Images and RecordingsCCTV footage, photos, videos, voice recordings, profile picture.
  • Views and OpinionsSurvey responses, testimonials/references, opinions (non-political/religious/philosophical).
  • Work-related DataName of employer, occupation, completed tasks, details of grievance, disciplinary proceedings, curriculum vitae / resume.
  • Technical IdentifiersIP address, MAC address, usernames, passwords, browser data, other device identifiers, unique identifier.
  • Activity and BehaviouralStatistical or demographic data for any purpose.

Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Policy.

04

How we process personal data of our Customers

Purpose Personal Data Category Legal Justification
Accounts ReceivableContact Details, Financial DataContractual Obligations
Authenticating UsersContact Details, Technical IdentifiersContractual Obligations
B2B Email/Text Digital Marketing (existing customers)Contact Details, Personal Characteristics, Views and OpinionsLegitimate Interest
Business Intelligence & AnalyticsActivity and Behavioural, Contact Details, Personal Characteristics, Technical Identifiers, Views and OpinionsLegitimate Interest
Customer Relationship Management (CRM)Activity and Behavioural, Contact Details, Personal CharacteristicsLegitimate Interest
Customer SupportContact Details, Personal Characteristics, Views and OpinionsLegitimate Interest
Digitally Signing DocumentsContact Details, Technical IdentifiersContractual Obligations
Infrastructure & File StorageContact DetailsContractual Obligations
Meeting Recording & TranscribingContact Details, Images and Recordings, Views and OpinionsConsent
Onboarding & Product DemosActivity and Behavioural, Contact Details, Views and OpinionsLegitimate Interest
Product Surveys and Gathering InsightsContact Details, Personal Characteristics, Technical Identifiers, Views and OpinionsConsent
Targeted AdvertisingActivity and Behavioural, Contact Details, Location Data, Personal CharacteristicsLegitimate Interest
Website Tracking / Webapp trackingActivity and Behavioural, Technical IdentifiersConsent

05

How we process personal data of our Leads

Purpose Personal Data Category Legal Justification
B2B Email/Text Digital Marketing (prospective customers)Contact Details, Personal Characteristics, Views and OpinionsConsent
Business Intelligence & AnalyticsActivity and Behavioural, Contact Details, Personal Characteristics, Technical Identifiers, Views and OpinionsLegitimate Interest
Customer Relationship Management (CRM)Activity and Behavioural, Contact Details, Personal CharacteristicsLegitimate Interest
Infrastructure & File StorageContact DetailsContractual Obligations
Lead GenerationContact DetailsConsent
Meeting Recording & TranscribingContact Details, Images and Recordings, Views and OpinionsConsent
Onboarding & Product DemosActivity and Behavioural, Contact Details, Views and OpinionsLegitimate Interest
Product Surveys and Gathering InsightsContact Details, Personal Characteristics, Technical Identifiers, Views and OpinionsConsent
Targeted AdvertisingActivity and Behavioural, Contact Details, Location Data, Personal CharacteristicsLegitimate Interest
Website Tracking / Webapp trackingActivity and Behavioural, Technical IdentifiersConsent

06

How we process personal data of our Website Visitors

Purpose Personal Data Category Legal Justification
Bot/Spam PreventionActivity and Behavioural, Technical IdentifiersLegitimate Interest
Consent ManagementActivity and Behavioural, Technical IdentifiersLegal Obligations
Customer Relationship Management (CRM)Activity and Behavioural, Contact Details, Personal CharacteristicsLegitimate Interest
Displaying Custom FontsTechnical IdentifiersLegitimate Interest
Infrastructure & File StorageContact DetailsContractual Obligations
Tag ManagementActivity and Behavioural, Technical IdentifiersConsent
Targeted AdvertisingActivity and Behavioural, Contact Details, Location Data, Personal CharacteristicsLegitimate Interest
Website HostingTechnical IdentifiersLegitimate Interest
Website Tracking / Webapp trackingActivity and Behavioural, Technical IdentifiersConsent

07

How we process personal data of our Contractors

Purpose Personal Data Category Legal Justification
Accounts PayableContact Details, Financial DataContractual Obligations
Digitally Signing DocumentsContact Details, Technical IdentifiersContractual Obligations
Internal CommunicationCommunications Data, Contact DetailsLegitimate Interest
Project ManagementContact Details, Work-related DataLegitimate Interest

08

How we process personal data of our Staff

Purpose Personal Data Category Legal Justification
Digitally Signing DocumentsContact Details, Technical IdentifiersContractual Obligations
Guides and TutorialsContact Details, Technical Identifiers, Views and Opinions, Work-related DataLegitimate Interest
Infrastructure & File StorageContact DetailsContractual Obligations
Internal CommunicationCommunications Data, Contact DetailsLegitimate Interest
Internal Note TakingContact Details, Technical Identifiers, Views and OpinionsLegitimate Interest
Leave & Absence ManagementContact Details, Work-related DataLegitimate Interest
Meeting Recording & TranscribingContact Details, Images and Recordings, Views and OpinionsConsent
PayrollContact Details, Financial Data, Identifiers and Legal DocumentsContractual Obligations
Project ManagementContact Details, Work-related DataLegitimate Interest
RecruitmentContact Details, Personal CharacteristicsLegitimate Interest
SEO Keyword MappingContact Details, Technical IdentifiersContractual Obligations
Staff TrainingContact Details, Work-related DataLegitimate Interest
Timesheet & Shift ManagementContact Details, Work-related DataLegitimate Interest

09

How we process personal data of our Job Applicants

Purpose Personal Data Category Legal Justification
Infrastructure & File StorageContact DetailsContractual Obligations
RecruitmentContact Details, Personal CharacteristicsLegitimate Interest

10

How your personal data is collected

We use different methods to collect personal data from and about you including through:

  • Direct interactions

    You may give us information on your Contact Details, Identifiers, Financial Data and other categories by filling in forms or by corresponding with us by post, phone, email, via our website or otherwise. This includes personal data you provide when you: apply for our products or services; create an account with us; subscribe to publications; request marketing to be sent to you; or give us feedback or contact us.

  • Automated technologies or interactions

    As you interact with our website and services, we will automatically collect Technical, Profile and Usage Data about your equipment, browsing actions, and patterns.

  • Third parties or publicly available sources

    We might receive personal data about you from various third parties or publicly available sources, including: work-related data from online recruitment platforms or professional networks; and identity and contact data from publicly available sources.

11

Third Parties & Sub-Processors

We might store or send personal data about you to various third parties set out below.

Third Party Encryption Data Residency
Google AnalyticsEncryption in Transit, Encryption at RestUnited States
Google Tag ManagerEncryption in Transit, Encryption at RestUnited States
Google FontsEncryption in Transit, Encryption at RestUnited States
LinkedIn Insight TagEncryption in Transit, Encryption at RestUnited States
LinkedIn Sign-inEncryption in Transit, Encryption at RestUnited States
CloudflareEncryption in Transit, Encryption at RestUnited States
WebflowEncryption in Transit, Encryption at RestUnited States
Google FirebaseEncryption in Transit, Encryption at RestEuropean Economic Area
LinkedIn AdsEncryption in Transit, Encryption at RestEuropean Economic Area
PipedriveEncryption in Transit, Encryption at RestGermany
BrightHREncryption in Transit, Encryption at RestUnited Kingdom
NotionEncryption in Transit, Encryption at RestUnited States
XeroEncryption in Transit, Encryption at RestUnited States
StripeEncryption in Transit, Encryption at RestUnited States
WiseEncryption in Transit, Encryption at RestUnited Kingdom
GoCardlessEncryption in Transit, Encryption at RestGlobal
PaypalEncryption in Transit, Encryption at RestUnited States
SlackEncryption in Transit, Encryption at RestUnited States
ZoomEncryption in Transit, Encryption at RestUnited States
Google MeetsEncryption in Transit, Encryption at RestUnited States
Google GmailEncryption in Transit, Encryption at RestUnited States
LoomEncryption in Transit, Encryption at RestUnited States
Clarity FlowUnited States
SignaturelyUnited States
Google DriveEncryption in Transit, Encryption at RestUnited States
AsanaEncryption in Transit, Encryption at RestUnited States
AirtableEncryption in Transit, Encryption at RestUnited States
GrammarlyEncryption in Transit, Encryption at RestUnited States
SkypeEncryption in Transit, Encryption at RestUnited States
Microsoft TeamsEncryption in Transit, Encryption at RestUnited States
Tl;dvGermany
AhrefsSingapore
Google Data StudioEncryption in Transit, Encryption at RestUnited States
PitchboxUnited States
Google FormsEncryption in Transit, Encryption at RestUnited States
reCAPTCHAEncryption in Transit, Encryption at RestUnited States
Facebook PixelEncryption in Transit, Encryption at RestUnited States

12

International Transfers

Some of our external third parties are based outside the UK and EEA so their processing of your personal data will involve a transfer of data outside the UK or EEA.

Whenever we transfer your personal data out of the UK or EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

  • The country to which personal data is being transferred has been deemed to provide an adequate level of protection for personal data; or

  • We use appropriate transfer mechanisms such as Standard Contractual Clauses or the UK International Data Transfer Agreement.

13

Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Where you have chosen a password that enables you to access certain parts of our applications, you are responsible for keeping this password confidential. We ask you not to share the password with anyone.

14

Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation with respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting, or other requirements.

15

Automated decision-making and profiling

Your personal data is not used in any automated decision making (a decision made solely by automated means without any human involvement) or profiling (automated processing of personal data to evaluate certain conditions about an individual).

16

Your Legal Rights

You have the right to:

  • Request access to your personal data

    Commonly known as a "data subject access request". This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

  • Request correction of your personal data

    This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

  • Request erasure of your personal data

    This enables you to ask us to delete or remove personal data where there is no good reason for us to continue to process it. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

  • Object to processing of your personal data

    Where we are relying on a legitimate interest and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes.

  • Request restriction of processing

    This enables you to ask us to suspend the processing of your personal data in certain scenarios, for example if you want us to establish the data's accuracy or where our use of the data is unlawful but you do not want us to erase it.

  • Request the transfer of your personal data

    We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

  • Withdraw consent at any time

    Where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you.

  • Make a complaint

    You have the right to make a complaint at any time to the relevant regulator.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive.

We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made several requests. In this case, we will notify you and keep you updated.

Ready to talk?

Feel free to contact us