eCommerce SEO Services: Drive traffic, improve rankings, and increase revenue with Searchant
Ecommerce SEO Services
Introduction
In today’s competitive online marketplace, having an ecommerce store is only the first step. To truly thrive, your business needs a strategic ecommerce SEO (search engine optimisation) plan that drives visibility, traffic, and sales growth. That's where Searchant comes in, as your ecommerce SEO experts, we are here to help increase your revenue.
As an ecommerce SEO agency, we specialize in helping online retailers increase visibility, drive organic traffic, and boost sales through targeted, data-driven SEO strategies. Our deep understanding of the unique challenges and opportunities in the ecommerce space, allow us to focus on optimizing product pages, category listings, and site architecture to ensure maximum reach in search engine results.
Our ecommerce SEO services are applicable to all of the ecommerce platforms including Shopify and Woocommerce. By leveraging keyword research, technical SEO, and content strategies tailored to ecommerce, we help businesses of all sizes. As ecommerce SEO experts, our expertise lies in combining industry knowledge with SEO best practices, to create customized plans aligning with your goals, enhancing the customer journey, and ultimately increasing your bottom line, all without costing you a fortune.
Why Ecommerce Sites Need a Comprehensive SEO Strategy
When running an ecommerce site, no matter your ecommerce platform, having a comprehensive ecommerce SEO strategy is crucial for driving sustained traffic, increasing conversions, and staying ahead of competitors. Without an effective, ecommerce-focused SEO plan, your products and services may remain invisible to potential customers, who instead find their way to your competitors' sites.
Our well-rounded ecommerce SEO strategy helps you by optimizing product pages, category listings, and blog content so that each aligns with what your target audience is actively searching for. By leveraging keyword research, optimizing on-page elements, and creating valuable content, you increase the likelihood of ranking higher on search engines, bringing organic traffic to your site. Beyond that, ecommerce SEO also focuses on technical aspects, such as site speed, mobile responsiveness, and secure connections, which are essential not only for search engine rankings but also for enhancing user experience.
This approach positions your ecommerce store to thrive by not only attracting visitors but also converting them into loyal customers. Here are some of our ecommerce SEO solutions:
Ecommerce SEO helps you attract targeted visitors who are already searching for your products. Rather than rely on broad, untargeted traffic, our specialized ecommerce SEO strategies ensure that the right people—those ready to buy— find your ecommerce website. This not only increases traffic but also brings visitors more likely to convert into paying customers.
An optimized ecommerce website is not just about driving traffic; it's about driving conversions. Our ecommerce SEO services enhance product pages with the right keywords, clear calls to action, combined with user-friendly layouts, to set the stage for visitors to make purchases. Ultimately, well-executed SEO doesn’t just bring people to your site; it improves the shopping experience, resulting in more sales.
SEO value builds over time. Ecommerce SEO delivers long-term ROI by driving consistent organic traffic without the ongoing costs due to paid advertising. By optimizing for search engines, your ecommerce store gains increased visibility, resulting in more qualified leads and higher conversion rates over time. Unlike short-term marketing strategies, ecommerce SEO builds cumulative value, making it a cost-effective solution that continues to yield results in the long-term.
The higher your store ranks on search engines, the more visible your store becomes. Improve your search rankings to increase buyers finding and choosing your store over competitors. Increased visibility leads to a substantial boost in both brand recognition and online sales.
Our Ecommerce SEO Strategy
Our ecommerce SEO services are designed to elevate your website brand by focusing on the critical elements driving traffic, improving user experience, and maximizing conversions. While we don’t follow a checklist system like many of our competitors, we may do the following if we believe it will move the needle and result in increased revenue.
Ultimately, Searchant takes a revenue-focused approach to eCommerce SEO, designing strategies that don’t just drive traffic but also optimize every aspect of the user experience to maximize conversions, ultimately increasing your site’s revenue. Through regular analytics and performance reviews, we adapt our strategy to evolving market demands, ensuring your eCommerce site maintains a competitive edge and drives sustainable growth.
Searchant utilizes AI to uncover keywords for emerging trends; a game-changer in eCommerce SEO, enabling brands to stay ahead of customer demand and capture traffic before competitors. AI-driven tools can analyze massive amounts of data across search patterns, social media conversations, and seasonal behaviors, identifying potential keywords and trending topics in real-time. Our proactive approach allows eCommerce businesses to create timely, relevant content that resonates with their target audience, increasing the likelihood of driving high-intent traffic to their site. Ultimately, using AI for trend prediction in keyword research enables a data-driven, agile and personalized SEO strategy that helps brands boost visibility, attract more qualified traffic, and, in turn, increase conversions and revenue.
We may begin each project with in-depth keyword research, targeting high-value search terms that align with your audience’s intent, and then optimize critical site elements—such as product and category pages—to be both search engine-friendly and engaging for shoppers. Beyond on-page optimization, we focus on the technical foundation of your site, enhancing mobile responsiveness, site speed, and secure navigation to ensure a seamless, conversion-friendly experience. Our team also builds a strong backlink profile by collaborating with relevant, high-authority sites, boosting your domain’s credibility and visibility in search results. While this may seem like a checklist, it’s far from it, as we’re efficiently doing exactly what your site needs to generate more income.
Our unique but simple Revenue Dashboard helps us better help you by illustrating your monthly revenue alongside elements implemented, so we know exactly what contributes to positive revenue growth.
& Optimisation
The foundation of a successful ecommerce SEO strategy; allowing us to pinpoint the exact search terms your potential customers are using when they’re ready to buy. We go beyond basic keyword research by conducting a deep analysis of your industry, competitors, and customer behavior to uncover high-value, ecommerce-specific keywords, relevant to both your products and aligned with user intent. This process includes identifying primary keywords that drive traffic to your product and category pages, as well as long-tail keywords that capture more specific, purchase-ready searches.
Here we focused on the largest revenue providers for your ecommerce site, but instead of doing what our competitors do with providing massive lists, we then narrow down to exactly what keywords will bring in the most revenue for your site. These then may be split between existing and ranking keywords and new keywords for your site, and we focus on those. Whether missing category pages or pages ranking on the second page of SERPS, we seek to strengthen your site with this Golden 100 Keyword focus.
Our unique, AI Predictive Keyword Growth Process helps you focus on high-growth, data-driven keywords whilst avoiding those in decline. We identify trending keywords, prioritize products with growing search demand, and understand the impact of seasonality on keyword performance. By eliminating guesswork, our process optimizes your personalized SEO strategy, ensuring you're always ahead of the curve, no matter the size of your business.
Optimisation
On-Page SEO Optimisation is at the core of our ecommerce SEO services, enhancing your ecommerce site’s visibility, engagement, and conversion potential. We meticulously optimize each element of your pages, starting with title tags and meta descriptions that are not only keyword-rich but also crafted to attract clicks by addressing user intent. We also focus on product descriptions, ensuring they’re unique, informative, and aligned with search terms that your target audience is actively using.
By optimizing image alt tags, internal linking structures, and heading tags, we make it easy for search engines to understand your content while improving the overall user experience. This comprehensive approach to on-page optimization not only boosts your rankings but also engages users more effectively, leading to higher click-through rates, longer session durations, and ultimately, increased online revenue.
Our essential and unique analysis for eCommerce SEO, designed to identify key SEO challenges and growth opportunities on a website. This audit begins by assessing each page’s value: identifying high-performing pages to retain, those with potential to refresh, and low-value pages to remove. By evaluating the technical SEO foundation, we identify and resolve issues affecting site crawlability, indexability, mobile usability, and site speed, ensuring that the site performs optimally in search results.
We also examine keyword cannibalization, where multiple pages target the same keywords, which can dilute rankings. By addressing this, we consolidate content for improved relevance and performance. A content gap analysis then reveals what content themes and keywords competitors are using successfully, spotlighting topics or keywords that are missing or underrepresented on the site. Additionally, we analyze which keywords currently drive the most organic traffic to pinpoint high-value areas that support ongoing SEO efforts.
This combined insight from our WQA provides a structured, but unique roadmap, setting clear priorities and establishing a path forward for each individual site’s SEO strategy. With these findings, we ensure each eCommerce website not only ranks well but also offers a high-quality, engaging experience that drives organic growth and supports long-term revenue goals.
A key part of our ecommerce strategy, we begin by crafting unique, descriptive, and engaging product titles and descriptions that incorporate relevant keywords naturally, making them both search-friendly and informative for potential buyers. We also optimise image alt tags to improve accessibility and ensure that all product images load quickly and are high-quality, enhancing the overall user experience. Structured data markup is added to each product page, allowing search engines to display rich snippets—like pricing, availability, and star ratings—in search results, which helps attract more clicks. Additionally, we focus on building strong internal links to guide users to related products, upsell opportunities, and relevant categories, maximizing the chance of a sale.
By implementing these optimisations, we ensure each product page not only drives more organic traffic and increases online sales, but also encourages higher engagement, strengthened online visibility and conversion rates for a wide variety of ecommerce businesses.
We do only 2 types of link building for each campaign:
We launch this type of passive link building from the start, with goals of hitting 2 or more links per month. Because HARO style is very low loss, high reward focus, this type of link building ensures that your links are effective and strategic, without the worry of low DR sites that comes with general link building campaigns
We start careful and strategic DPR to successfully campaign for your site around 5 months into our SEO service. As your trusted ecommerce SEO company, we are focused on establishing your site’s authority, credibility, and visibility across the web and utilizing DPR links is the way forward.
Our focus on diversifying your link profile to include a balanced mix of anchor text, follow and no-follow links, and placements across both HARO style and DPR. Our approach not only drives referral traffic from sites your target audience already visits but also reinforces your site’s SEO performance, creating a more robust online presence that supports long-term growth and ultimately more revenue for you.
A key part of our SEO services involves ensuring your site is mobile-friendly and delivers a seamless online shopping user experience, keeping visitors engaged and reducing bounce rates.
Our approach starts with a thorough mobile responsiveness assessment to ensure that your site’s layout, images, and navigation are optimized for various screen sizes, providing a smooth, intuitive experience for users on smartphones and tablets, no matter your ecommerce platform. Part of our ecommerce SEO services involve refined design elements like touch-friendly buttons, streamlined menus, and optimized loading speeds to create a frictionless shopping journey, reducing user frustration and encouraging longer browsing sessions.
Additionally, we focus on optimizing checkout flows to make them quick and easy, minimizing steps required for purchase and reducing cart abandonment rates. By prioritizing mobile performance and overall user experience, we help ensure that visitors not only stay engaged but also convert into loyal customers.
Our Proven Strategy
This is what our SEO strategies can achieve. With a consistent, data-driven approach, we propel your store's visibility, traffic, and conversions. As your ecommerce SEO specialists, we're here to improve your online visibility to increase web traffic to your store. We understand online retailers and online stores and provide our proven SEO campaigns to help you starting today!
Success Stories and Ecommerce SEO case studies
In our years of experience managing eCommerce SEO campaigns worldwide, we’ve consistently found that organic search is typically the highest volume and highest revenue-generating channel. Unlike paid advertising, where ads interrupt users who may or may not be interested, organic search puts your site in front of users actively looking for products or solutions like yours. This case study provides a detailed look into our comprehensive SEO approach, covering the steps we took, the results achieved, and all the insights gained along the way.
In this case, we identified major problems with broken canonical and HREF lang tags, which resulted in misdirected URLs, irrelevant pages appearing in search results, and increased keyword cannibalization due to Google’s confusion over primary content.
Beyond these core issues, we encountered additional technical challenges, including oversized images, a poor internal linking structure, and broken title tags. Addressing these issues required a focused, three-month effort to ensure each element was optimised and functioning correctly, resulting in a more cohesive site structure, improved visibility for relevant pages, and a solid technical foundation to support long-term SEO performance.
For this client’s content strategy, we identified three key issues: a lack of category pages, thin content on existing categories, and keyword cannibalization due to overlapping blog content. Addressing these gaps presented significant growth opportunities. First, we enriched sparse category pages with meaningful, targeted content to improve rankings and expand keyword coverage, enhancing both user experience and search engine relevance. Then, we employed a proven category expansion process to increase the total addressable search volume, effectively broadening the product range visibility by tenfold. This two-pronged approach—optimizing existing pages and expanding strategically—ensured stronger rankings and maximized organic traffic potential.
Keyword cannibalization is common with informational blog content inadvertently targeting high-priority keywords intended for category or product pages. Fixing cannibalization in this instance required a detailed audit to identify conflicting content, followed by strategic decisions to merge, redirect, or unpublish certain pages. Though addressing cannibalization can be time-intensive, it’s often a high-impact “quick win” that releases key pages onto page one in search results, driving more targeted traffic and boosting rankings.
And lastly, link building increased the store’s authority and enhanced search rankings. In this instance, our approach involves three main tactics: inbound PR, outbound digital PR, and traditional links. Inbound PR leverages expert quotes to earn high-quality links from authoritative sites, while digital PR involves pitching stories to journalists for broader, low-risk link acquisition from reputable news outlets. Traditional links, such as guest posts and competitor backlinks, also play a role, providing tried-and-tested authority-building for long-term ranking stability. Together, these strategies create a well-rounded link profile that bolsters domain credibility and drives sustained visibility.
Here's what our ecommerce clients have to say about our ecommerce SEO services:
With the help of Marcus and the team at Searchant we have been able to increase search traffic by 160% and conversions by 314% Year over Year
Taavi
The work completed so far, has generated an additional $1.5 million in additional sales pipeline revenue, and on the low side could be valued at $200,000 USD, times (multiplied by) expected lifetime.
Ed Cravo
Marcus is an all star for all things SEO. He is a true professional that has delivered remarkable results in less than 6 months.
John Carter
Marcus went above and beyond to satisfy us. Very honest and hard working.
Chris Brown
Great communication, was able to deliver some solid links for a very difficult industry to build links in.
Jarod Spiewak
FAQs
SEO helps your store gain visibility in search engines when people are looking for your specific product(s), driving organic traffic that’s both sustainable and cost-effective. By optimising your site for relevant keywords and improving the user experience, SEO not only attracts more visitors but also increases the likelihood of conversions.
Unlike paid ads, which stop generating traffic once your budget runs out, SEO provides long-term benefits and builds a strong foundation for ongoing growth and success for your ecommerce stores, no matter which ecommerce platform you prefer.
As an experienced ecommerce seo agency, we can give you specialized ecommerce answers that our competitors cannot.
Contact Us Today!
Ready to grow your website traffic? Don’t let the competition get ahead—reach out today and our experienced ecommerce SEO agency can start driving the growth your online business deserves!
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Searchant is an SEO agency based in North Yorkshire, UK.
