Shopify Partner · Shopify SEO agency

Shopify SEO for stores that have outgrown the basics

Shopify gives every store a decent SEO starting point. Getting past page two takes someone who knows exactly where the platform holds you back.

Why Searchant

Shopify Partner

Most of the stores we work with run on Shopify.

+141% organic revenue

Our published ecommerce SEO case study, 12 months.

99% Job Success

Top Rated Plus on Upwork.

Our clients have been featured in

A good start and a hard ceiling

Shopify handles the basics well: clean themes, automatic sitemaps, editable titles and descriptions, and canonical tags out of the box. That is why so many stores rank for their brand name and very little else.

The ceiling comes from how Shopify is built. You cannot change its URL structure, apps quietly add weight to every page, and collections, tags and filters can leave Google crawling thousands of near-duplicates while your best collection pages sit on page two. Installing another SEO app will not fix that. Knowing the platform will.

The Shopify problems we fix most often

01

Duplicate product URLs

The same product lives at /products/ and at a /collections/ address. Themes often link to the duplicate, so we fix the internal linking and authority flows to one URL.

02

Thin tag and filter pages

Tags and filters can create hundreds of indexable pages with little unique content. We decide which deserve to rank and keep the rest out of Google's way.

03

Collection pages with nothing to say

A product grid and a one-line description will not outrank real category content. We turn your most valuable collections into pages that deserve to rank.

04

Apps and theme bloat

Every app adds scripts, and many stay behind after they are uninstalled. We audit what is actually loading and what it costs you in speed.

05

International stores

Shopify Markets can handle hreflang for you, but only when it is set up correctly. Get it wrong and the wrong country's store shows in the wrong market.

06

The blog competing with the shop

Posts about your bestsellers often compete with the collection pages you need ranking. We merge, redirect or re-angle them.

What we do for Shopify stores

01

Technical audit, prioritised

Crawling and indexing, duplicate URLs, robots.txt.liquid, structured data, speed and Core Web Vitals, ranked by the revenue at stake.

02

Collections and products

Optimise the collections you have, plan new ones around searches your range should already win, and tighten product pages without breaking what converts.

03

Content and authority

Buying guides that feed your collections, and digital PR campaigns built around the data already sitting in your Shopify admin.

04

Revenue reporting

Organic revenue from Shopify and Google Analytics, not just rankings, reported every month.

Shopify Plus and growing stores

Running Shopify Plus, expansion stores or a headless front end? The principles stay the same, but implementation changes. We work with your developers or Shopify agency to get changes live without breaking the theme.

Moving to Shopify?

Migrating from WooCommerce, Magento or BigCommerce can wipe out years of rankings if it is rushed. We map every URL, plan the redirects and check everything at launch, so your organic traffic comes with you.

Collections sell. Digital PR ranks them.

The strongest Shopify stores in most categories have two things in common: well-built collection pages, and editorial coverage pointing at them. We handle both.

SEO builds collections worth linking to. Digital PR earns the links that rank them.

An SEO campaign, deconstructed

Case study: luxury gifts store

+141% organic revenue in 12 months

Month one found three problems. Broken canonical and hreflang tags were showing the wrong country pages in the wrong markets. Category pages were thin or missing. Blog posts were cannibalising the store's core product keywords. We spent three months fixing the technical issues, rebuilt and expanded the category pages, consolidated the competing content, then ran three months of digital PR that earned around 50 high-authority links.

+62% organic traffic · +141% organic revenue · 1,866% return on investment

Read the full case study

99% Job Success · Top Rated Plus on Upwork

What clients say

“We have been able to increase search traffic by 160% and conversions by 314% year over year.”

Taavi · Messente

“A true professional that has delivered remarkable results in less than 6 months.”

John Carter · TCGen

“Clear, actionable SEO strategies… delivered measurable results.”

Minas Stratigos · Avatus

“Of the 15+ projects we’ve worked on together, all are showing quarterly growth.”

Grant Draper · Acorn Content

“The work completed so far has generated an additional $1.5 million in sales pipeline revenue.”

Ed Cravo · Groundbreaker

“Honest about what could be achieved, and he over delivered.”

Thomas Westenholz · Positive Edge

“Great on-site technical knowledge and solid link building methods. We are now moving in the right direction.”

Andy Barr · Computer Planet

“Went above and beyond to satisfy us. Very honest and hard working.”

Chris Brown · Unbolted

“Able to deliver some solid links for a very difficult industry to build links in.”

Jarod Spiewak · Team Blue Dog

Questions we get asked

What does a Shopify SEO agency actually do?

We fix the technical issues Shopify creates, build out the collection and product pages that bring in buyers, and earn the authority those pages need to rank. All of it is reported against organic revenue.

Do we need to change our theme?

Rarely. Most issues can be fixed within your existing theme. If the theme itself is the problem, we will tell you and explain the trade-off.

How do you get access to our store?

Through a Shopify collaborator request, which you approve and can remove at any time. You never need to share your login.

Are Shopify SEO apps worth it?

Some help with specific jobs, like image compression or structured data. None of them replace strategy, and several slow your store down. We usually remove more apps than we add.

Can you help us migrate to Shopify without losing rankings?

Yes. We map old URLs to new ones, plan redirects, and check indexing, tracking and structured data at launch.

How much does Shopify SEO cost?

Every campaign is scoped to your store, so we do not publish a price list. Book a call and we will give you a clear figure. There is no minimum term: we work month to month.

Get a Shopify SEO plan for your store

Book a call and we will look at your store, your collections and your competitors, then tell you where the growth is.

Book a call