Are you looking to improve your website traffic? Do you need assistance defining your brand? Would you like to improve your SEO but have no idea where to start? Searchant is a top-tier agency that can efficiently and professionally handle all of these things and more, raising your business to the top in it's niche.

Let us show you how.
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What is Digital PR?

Back in the day, traditional PR included printed newspapers, magazines, and radio ads. While still used somewhat, the main medium for brand public relations today is digital - digital publications (such as news sites, blogs, etc.), audio publications (podcasts, live streaming, etc.) and social media.

Many companies throw around the term "digital PR" in hopes to attract businesses looking for a full-scale marketing team. While many agencies out there can provide helpful marketing services, Searchant delivers the highest quality digital PR services with proven results.

But what exactly does that mean? The term "Digital PR" refers to the marketing practice of content creation and search engine optimization (or SEO). Through the use of targeted and optimized content published on your site, social media channels, news outlets, and more, your brand can appeal to Google's robust algorithm and scale higher in rankings.

The goal of digital PR services is to help websites earn top-tier backlinks. The more backlinks that a website can acquire, the more credible the site appears to Google. Using best-practice PR methods, Searchant delivers results for their clients in this way. Not to mention, our expert writing team can create content for any niche in any location or any industry.

One aspect of digital PR involves brainstorming, researching, creating and pitching newsworthy content to media outlets. This is a helpful marketing tactic as it provides brands with backlinks from large, high ranking sources and in turn, their site credibility goes up. This tactic creates mutually beneficial content as well (the media outlet receives supporting content for their article and the website receives a high quality backlink to their site).

Collaborating with media outlets can result in authoritative and valuable backlinks that help boost a sites rankings and improve their domain authority. Every brand should consider the power of digital PR campaigns that result in increased website traffic. This could be the difference of hundreds of thousands of dollars per year.
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Why is Link Building Important

Unless you've been living under a rock, you probably know of the importance of link building for your brand. Link building is one of the most important factors of SEO and should be at the top of your digital PR strategy. Links = trust. The more links a site has pointing to it, the more confidence Google and other search engines have in that site.

Furthermore, backlinks are a sign to search engines that your site is trustworthy and has quality resources, aka is worthy of getting citations. Digital PR experts can all agree that the effort made into building backlinks is worth it as it almost always improves your organic traffic and brand awareness.
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What is involved in a Digital PR campaign?

As one of the leading digital PR agencies, Searchant expertly handles professional digital PR campaigns every day. Since this marketing strategy is the bread and butter of our agency, let us explain just how we do it.

The majority of our digital PR campaigns consist of content creation around:
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1. Expert Commentary

Including expert comments and quotes within originally created content, leading to backlinks from credible sources as they view the content more credible with expert input.
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2. Reactive PR

When a journalist or news outlet publishes a story or article around a topic related to a clients business or goals, going in and pitching supplemental content or link suggestions for the purpose of gaining a backlink.
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3. Data-Driven Campaigns

The use of analytics and data to create compelling content that leads to stronger media interest.
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Promotion Process

The promotion process for said content includes:
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1. Utilizing an outreach list of journalists

We have worked in the industry long enough to create an outstanding list of journalist and news publishers that want and look forward to our pieces. By using this network of connections, we are able to place client links within their content on a regular basis.
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2. Monitoring the news as it pertains to client industries

You should never have to worry about finding relevant content to your niche for the purpose of obtaining backlinks. We handle the monitoring and finding of relevant content on a daily basis, reaching out to publishers with our expert tactics and establishing mutually beneficial opportunities regularly.
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3. Evaluating media placements on high DR websites

Because we are in the thick of high quality content production, we know where the top trending information is being published. We evaluate opportunities based on relevancy, interest, and branding to help both news stories and our clients win every time. This often includes proposing guest post concepts where applicable and even press releases.
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4. Reputation management

Because we understand how important your brand image is, we help build and maintain brand awareness for you through our expertly written content and media relations. By using our connections to news sources and other online platforms, you will quickly begin to see the fruits of our labors.
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Why Use a Digital PR Service

We know it can be challenging to decide whether or not to invest in a company to handle important marketing for your business. That being said, using a digital PR agency is one of the best decisions you can make to help your business succeed.

Not only will the efforts of a digital PR team increase your company's exposure online, the long-lasting effectiveness of link building will exponentially influence your business. The more backlinks that are acquired, the more sites will see you and also link to you. The growth potential is unmatched.

Additionally, digital PR specialists will work to help your site rank higher, from masterfully creating content to improving your branding to backend technical SEO improvements.

Furthermore, the effort to build brand awareness and loyalty will be recognizable from the get go as your brand becomes the subtle marketing piece on other publications. Your brand presence will soar and your site will unquestionably improve in organic rankings.

Lastly, your time and money will be saved. Is there anything better than knowing experts are handling a complex process so that you don't have to worry? A digital PR agency will take care of link building and content creation while you work on other, more important things.
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Why Use Searchant's Digital PR Service

Searchant knows how to play the digital PR game. Having worked in the marketing industry for years, our team has seen it all. From complex digital PR campaigns to quick and easy link acquisitions, we know what works and what doesn't.

Because of our time in the game, we've built a substantial team of high quality content creators for every industry. We can expertly create the necessary posts, publications, and supplemental information around any topic, painting our clients as the leading experts in their industry and enhancing their brand image.

Searchant has developed digital PR content for the following industries:
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• Travel
• Hospitality
• Medical
• Real estate
• Art (photography, architecture, fashion, etc.)
• Beauty
• Health and fitness
• Nonprofit organizations
• Software
• Sales
• iGaming
• Automotive
• And more!

On top of that, our SEO knowledge is advanced, thorough, and continually evolving. We are up to date in best practices for all things SEO and know how to implement up and coming strategies to our clients advantage. We consider it our full-time job to know how to attack any SEO issues from every angle, and we can do that for our clients time and time again. Not to mention, we can walk you through the ropes of SEO projects so you feel in the loop as well.

Above all, we are timely in our communications, efficient in our delivery, and friendly in our exchanges. We believe in positive interactions and a positive experience for everyone involved, from working with publishers and media personnel, to exchanges with our clients providing updates. We will be your support team as long as you'll have us!


Just look at what these clients have to say about us!
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"Marcus has great on-site technical knowledge and solid link building methods that has meant after a difficult period we are now moving in the right direction." - Andy Barr, Computer Planet
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"Marcus is an all star for all things SEO. He is a true professional that has delivered remarkable results in less than 6 months." - John Carter, TCGen
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"Marcus was AWESOME. The SEO world is full of dodgy people that never deliver what they promised. Marcus on the other hand was honest about what could be achieved and he over delivered. He is very dedicated and provide quality links that Google value." Thomas Westenholz, Positive Edge Education
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"Our first point of call is always Marcus, who understands the value of link quality over quantity. And of the 15+ projects we’ve worked on together, all are showing quarterly growth. Many of these projects are ongoing, which is a testament to his work and results." - Grant Draper, Acorn Content
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Schedule a one-on-one with Marcus today to discuss your goals and begin seeing what Searchant can do for you.
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