The term "link building for Saas" may be simple for someone in the SEO field to understand. But if you're new to these types of link building efforts, you likely need a little more information before jumping in.

Let's start at the beginning.

Google, the premier search engine, recognizes a websites strength according to several factors, one of which being the existence of backlinks. What are backlinks?

Backlinks are sites that hyperlink to YOUR website, further telling Google, "Hey, these guys have good content that we think is worth linking to!"

In fact, "Over the years, Google and SEO experts have repeatedly confirmed that backlinks are one of the top three factors affecting a website’s rankings on the Google search engine results page (SERP)." (Growfusely)
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So in order to be considered a strong website to Google, you need high quality backlinks.

Furthermore, if you have lots of sites linking to your site, what does that mean? More traffic. And what does more traffic mean? More revenue!

Isn't this a beautiful picture?

Link building for SaaS (software as a service) is necessary for building your brand and establishing your authority on Google. Searchant has a team of experts willing and able to help you with just that.
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The Importance of Link Building

Writing content for an online platform isn't like it used to be. Gone are the days where you can throw up any type of content and expect it to get seen online.

In reality, SaaS companies have to consider content distribution in the easiest way possible, and that is through acquiring backlinks. When successful at obtaining high quality backlinks, your ability to succeed in your niche, and particularly gain traffic, is high.

Like previously mentioned, the result of high quality links to your site is more valuable organic traffic and in turn, more potential customers.
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SaaS Companies That Excel at Link Building

I bet you're ready to see some evidence on this elusive topic of link building. Here are 3 SaaS companies that because of their exceptional effort in link building, have risen to the top in organic traffic.
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1. Canva

As one of the most successful design platforms on the web, Canva hasn't reached their success overnight. Currently sitting at over 4 million backlinks, Canva once had to put in the long hours and grunt work to build their brand.

Through the brilliant execution of landing pages and niche intent, Canva has used their hundreds of pages to capitalize on backlinks ranging from the smallest of categories to the biggest (think baby shower invitations, flyers, and more.) Truly, their sheer volume of content has translated to more backlinks, and therefore more traffic.

Additionally, "For the last five years (maybe more), Canva has been investing in backlink outreach and as a result they’ve seen some massive growth. Today, they have more than 4.24M backlinks from 100,000 domains and generate more than 270 million visitors every single year from organic traffic alone. (Source)

Backlink outreach is a method of extreme precision and organization, but is well worth it when done correctly.
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2. Looka

Looka, another online design builder, was seeing minor growth from 2019 - 2021 but really took off when they began to focus exclusively on link building in March of 2021.
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3. Groundbreaker

Lastly, Groundbreaker, an SaaS company doing fundraising automation, has seen success in their link building efforts through the Skyscraper method and HARO link building.
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3 Proven Strategies for Link Building for SaaS

If you've come to this page looking for link building tactics, you're in the right place. By following the tips and suggestions below, you'll be acquiring links in no time and seeing the fruits of your labors after that.
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1. Develop Skyscraper Content

What is is the Skyscraper method when it comes to link building? In short, it means to create something better than what is already out there and then inform creators linking to already existing content that YOUR content is better. The hope is that they replace the original link with yours. Cha-ching. Backlink acquired.

There's no question that similar content to your niche exists already on the web. But do you have a unique angle? Is your experience superior and therefore could have more to offer the reader? Building skyscraper content requires deep analysis and data-driven decision making, but it IS the key to success when it comes to an effective link building strategy.

Including stats and data in your skyscraper article further helps you develop higher quality links, not to mention the creation of evergreen content that has no seasonality will further set you apart in the game.

The Searchant team of content creators are experts in this area, with the skills to research, create, and optimize content on our clients behalf and help them reach ultimate success which it comes to building links.
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2. Digital PR

Using digital PR as a link building strategy is a huge opportunity to gain a competitive advantage over your competition, and more importantly, focuses on relativity.

In short, digital PR involves creating content specifically for journalists or publication companies that will enhance their editorial articles. By impressing them with your content and delivery, they link to your content within theirs and everybody wins.

Also known as HARO (Helping a Report Out), this strategy mutually benefits both you (the content creator obtaining a backlink) and the reporter (enhancing the article with high quality external links.)

When it comes to digital PR, the most important thing is creating content that tells a story so good that journalists actually want to link to it. This involves creative, data-driven content creation and expert level research skills.

Searchant has a team of experts with the skills to produce high quality content that journalists love, making our clients the thought leaders and leveraging their content to produce a never-been-told and unique story. Cha-ching. Backlink acquired.
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3. Guest Posting

Just like it sounds, guest posting involves creating content for another site to publish on their page. But why do that? So you can embed backlinks to YOUR website within that post.

Not only does the publishing site benefit from having high quality content, but your site obtains another backlink. Cha-ching.

The writing skills on the Searchant team are unmatched, making our guest posting strategy effective and successful.
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How Searchant Delivers Link Building for Saas

Our team at Searchant works diligently to obtain high quality backlinks for your site based on our uniquely curated formula:
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Step 1: Building quality linkable content

In order for other sites to want to link to you, you have to have something worth linking to!

Whether that be an all-star service, a killer blog post, or a tutorial for others to gain education from, we help build content that gets people excited to link to.

Additionally, we provide you the opportunity to approve said content and be a part of the delivery process. When it comes to link building strategies, this is a must.
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Step 2 - Quality outreach methods

Now that we have high quality content published for all to see, it's time to get it in the eyes of your target market.

To increase your organic traffic AND build links, we conduct a series of outreach measures to provide your unique links to sites and companies that may not know about you yet (including Skyscraper and Digital PR methods.)

Through identifying, classifying and filtering prospects who might be interested, we acquire as many backlinks as possible to your site to further improve your credibility in the eyes of search engines.

Our outreach method is strong, genuine, and mutually beneficial for both parties (averaging approximately 10 backlinks per month.)
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Step 3 - Follow up

It takes time to reach out to other websites, but our efforts are not in vain. We work in "sprints" to get as much content and links as possible so you see the results quickly and efficiently.

Many websites also want to generate traffic to their site and are willing to support another sites link building strategy. Throughout the process, you are well informed.
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Get Started with Searchant Today

For premium link building services for your SaaS company, contact us today to get started.