7 Effective Link Building for Startups
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About 305 million startups are launched each year. Of these startups, 9 out of 10 fail. The top reasons for failure include; lack of product-market fit, marketing problems, team problems, financial problems, and technology issues. Many startup failures are due to a need for a proper marketing plan and SEO strategy. Creating an effective marketing plan in the beginning stages is essential, and your plan must include a link building strategy.
In addition, though link building is essential, startups should focus primarily on quality content creation that ensures they cover all of their bottom-of-funnel content before their main focus switches to link building strategies. Startups must ensure links direct to high-quality content that adds value to readers.
Benefits of Link Building for Startups
Link building has incredible benefits for companies that implement it correctly. Quality links increase your SEO (search engine optimization) and, therefore, your search engine ranking. Companies that appear on the first page of Google generate significantly more organic traffic than those that don't.
Link building also increases organic traffic through acquired links and helps build brand awareness and trust, which is essential for new startups.
Essential Link Building Strategies for Startups
When startups select which link-building strategies they wish to implement, they must choose strategies that align with their marketing strategy. In addition, strategies must be implemented correctly to ensure the most success, so many companies outsource this process to professional companies with a history of success.
Below is a list of seven strategies that have proven most effective in helping startups survive and thrive.
Link Building Best Practices
Building links is a complicated process. To ensure you have the most success, implement best practices in all your link building strategies.
Create consistent, high-quality content that adds value.
Quality content creation is essential for every company, whether they are a startup or not. Quality content is unique and adds value to your target audience. The content should engage readers, be focused on topics related to your industry, and include calls-to-actions that prompt them to take action.
In addition, ensure you are producing content frequently to stay relevant and continue to grow your SEO value. A new post or page at least once a week will provide the most success for your new business.
Select link building strategies that align with your marketing goals.
Many link-building strategies are available for startups and established companies to help them grow their business. The best strategies are those that align with the products and services you offer and that showcase the skills your employees can provide to a potential customer.
Research your competitors to see who is doing it right and has high domain authority in your industry. If you are unsure, there are excellent companies with extensive experience that can help you through the process and ensure your success.
Focus on "good" links.
Building links is more than just trying to generate links quickly from any source. Startups must ensure they are obtaining links from authoritative websites that create high-quality content. A link from a website with high domain authority is much more effective than several from other websites that produce low-quality content.
Optimize your anchor texts.
Anchor text is the wording that describes where a reader will be directed if they click on the hyperlink. There are a few key ways to optimize your anchor text. They include:
- Ensuring the text is underlined and in a different color from the surrounding text.
- The links are not placed within the first paragraph but within the second paragraph or middle of the article instead.
- Ensuring the link is relevant to what the reader is reading.
- Ensuring the name is not generic and describes what the hyperlink will direct them to.
- Ensuring the description is not so long that the reader doesn't need to click on the link to gain more information.
Common Mistakes to Avoid in Link Building for Startups
Startups must focus on building a healthy link profile rather than obtaining low-quality links too quickly. A healthy link profile will consist of links earned naturally over time. Avoid practices that make it appear like you are trying to cheat the system.
Remember, low-quality links come from low-quality sites that produce poor content that add no value to the online community. These links can actually hinder your SEO efforts.
Avoid the following practices, and do not utilize any SEO companies that suggest using these practices.
- Purchasing links
- Acquiring links next to wording such as; "paid content"
- Acquiring backlinks from link exchange schemes
- Gaining links too quickly, rather than working to earn them as you grow your site
- Linking from the comments section of a blog post
- Utilizing the scholarship link building Method
- Not working for a diverse link profile
Use link building and help your startup succeed today!
Link building is essential to the success of any online business, especially startups. Building links will enhance SEO efforts and increase your search engine ranking, increasing organic traffic. When done correctly, link building will increase conversion rates and overall revenue.
Ensure you have a good content base and pair quality content creation with your link strategy so your links direct to high-quality content that will grow your reader and customer base.
Starting the process can be a daunting task. If you require help, reach link building professionals to help guide you through the process.
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