On Page SEO Service

On page SEO (search engine optimization), also known as on site SEO, is the process of optimizing a web page to rank higher in search engine results pages (SERP) and earn more relevant traffic. 

At Searchant we have an excellent team of experts and a proven process that helps our customers achieve their SEO goals through our on page SEO Services. 

Contact us today for a personalized quote on our optimization services that will help your business save valuable marketing time and resources, increase your ranking and improve your ROI. 
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What is on page SEO?

Bright Edge research determined 68% of online experiences start with a search engine, and according to Moz, 75% of users never click past the initial page of search results. In addition, Ahrefs determined that only 5.7% of pages will rank within the first ten search results within their first year. These statistics translate to many missed opportunities for companies to gain relevant traffic to their pages through search engines.  

The goal of on page SEO is to make it easy for search engines and users to: 
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• Find pages with relevant and quality content based on a particular keyword or set of keywords. 
• Determine whether the page is useful, adds value, and is worthy of a top search engine ranking. 

SEO optimizing a page requires strategic changes to the content text, HTML, and proper internal link placement that aid in crawl rate and indexing speeds. A fully optimized page will: 
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• Be relevant to a specific topic or product and provide valuable and unique content about that subject. 
• Include the subject and primary keywords in the title tag, URL, and throughout the content. 
• It will contain links from home pages to category pages, subcategory pages, and vice versa. 

Why is on page SEO optimization important? 

There are incredible benefits that are gained through utilizing on page SEO. These benefits include: 
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• Helping your company gain higher SERP (search engine results page) ratings and domain authority. Meaning you will come up earlier on results for keywords related to your company.
• Build trust and brand awareness. These factors may not directly influence your traffic. However, they help build relationships with potential customers before they ever visit your site and increase conversion rates down the road. 
• Increase organic traffic generated through search engines.
• Increase your crawl rate and how quickly your page gets indexed. Your crawl rate is the discovery of your page, and indexing is the process of sorting, analyzing, and cataloging your pages. 
• Increase leads generated from search engines through increased traffic. 
• Increase revenue generated from search engines through increased leads. 

Why choose Searchant for your on page search engine optimization efforts? 

Customers who utilize our on page SEO agency average a 135% increase in organic traffic. Using SEO services will save you time and reduce the stress of implementing complex SEO strategies with little to no experience. It will also save you from the costs associated with SEO being done incorrectly and requiring re-work and additional effort. 

We have used our experience to create a process that has proven successful. 

Some key elements that set Searchant apart from other SEO companies include the following:
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• We conduct initial meetings to get you to know your company’s mission and SEO goals so we can create a personalized plan that meets your needs. We do not take a one size fits all approach.  
• We perform a website quality audit and conduct keyword research to gain insights into areas of improvement before we start the on page optimization 
• We perform a SERP (search engine results page) analysis to gain insights on areas for improvement to help ensure success. 
• We assign you an account manager that will serve as a point person to help you meet your goals and connect you with content marketers and skilled writers pertinent to your niche. 
• We understand Google and search engines, so we can help you optimize your pages faster and prevent any errors from occurring in the process. 
• We will optimize site content for both users and search engines. 
• We have expert writers with experience in all areas of SEO, and that will create niche content that is high quality. 
• We are performance and results-focused and will report our efforts to you through white papers so that you can view and measure our success.
• We know how to utilize SEO to deliver results that will drive revenue for your company. 

Contact us to book a 1:1 today and start seeing success in your SEO efforts. 
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Services Searchant Offers

At Searchant we offer a variety of services that include:
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• Custom SEO Strategy 
• On page SEO: Title Tag Optimization, Keyword Optimization, and A/B Testing
• An in-depth Site SEO Audit 
• Advanced Keyword Research 
• Technical On Page Site Audit: Review Site Architecture, Crawl Rates, and Indexing 
• Meta description and Meta Tag Review 
• Page Title and Heading Usage Optimization 
• Content Evaluation (Keywords, Page length, etc.)
• Page Speed Audit Compared to Top Competitors 
• Quality Content Creation That Engages Potential Customers
• Blog Post Writing and Optimization 
• Landing Page Writing and Optimization 
• Content Refresh 
• Writing, Updating and Optimizing Product Descriptions
• Link Analysis and Link Building Strategy Development and Implementation 
• Conversion Rate Optimization 
• Advanced Analytics Tracking 
• Off page SEO 

What is On Page vs. Off Page SEO? 

On page SEO is optimizing your website and web pages, while off page SEO refers to strategies that promote and give exposure to your brand and build trust through the web outside of your website. 
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On page, SEO factors include: 

• Core Web Vitals - Metrics that measure the quality of the user experience.
• Keyword Optimization - SEO optimizing keywords within your pages.
• HTML Tags and Title Tags - The tags that tell search engines what your page entails 
• Page Speed - The time it takes your page to load, also known as load time. 
• Mobile Friendliness - The measurement of the quality of the user experience from a mobile design. 
• Page and Header Titles - SEO optimizing your page and header titles. 
• Quality Content - Creating content that is useful and relevant to your target audience, that is readable, and offers something other web pages don’t. 
• Internal Link Building - Linking to pages within your site that contain relevant content that will increase the quality of the user experience and help your crawl rate and get your page indexed faster. 
• Navigation - Ensuring the content on your website is organized in a way that allows users to find the content they need easily. 

Off page SEO factors include: 

• Backlinks: Links from other web pages that direct to your site. Quantity is necessary, but it is more important to ensure the links come from high-quality websites with high domain authority. In addition, using relevant anchor text is essential to aid in higher SEO rankings for pertinent keywords. 
• Social Media: Social media engagement, such as posts, shares, likes, and comments, can all help your off page SEO because it is an indicator of high-quality content. 
• Mentions: Mentions may not immediately create additional traffic, but they will grow brand awareness. 
• Reviews/Google Business Profile: Customer reviews and being part of digital listings are essential parts of off page SEO. 

10 Key Factors to Successful On Page SEO

On page SEO is a process that requires a solid strategy. Below are ten factors to ensure on page SEO is successful: 
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1. Keyword Optimization and Placement 

Keyword optimization is not just about selecting a few keywords and placing them throughout your content. It is the process of finding all pertinent words and phrases and placing them strategically throughout your content to ensure the most significant SEO benefit. 

We make sure we know all of the keywords your target audience will be searching to locate your content, products, and services and utilize them properly for you without pairing them with filler content. This will direct your target users to you and will also reduce irrelevant traffic. Reducing your irrelevant traffic will lower your bounce rate and reduce the risk of wasting time on leads that cannot be converted to sales or increase revenue. 
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2. Proper Meta Descriptions/Tags 

A meta description is an HTML tag that summarizes the content contained within your webpage. When you search within a search engine, it is the content displayed on the search engine results page. Meta descriptions are around 160 characters long and are displayed under the title of your page. 

An excellent meta description may not increase SEO value per se. Still, it will increase the likelihood you gain the interest of your target audience and increase traffic to your page. 

Tags are snippets of information that do not appear on the page but are held within the page’s source code. They are essential to utilize for search engine rankings. Optimizing tags will lead to higher SERP ratings and more traffic. 

The combination of proper meta descriptions and tags will ensure you are attracting your target audience while also reducing the likelihood of directing irrelevant traffic to your page. 
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3. Title Tags and Heading Utilization

A title tag is a metatag that appears in your web browser. It lets search engines know the contents of your page and is an essential element of on page SEO. Title tags should include the keyword you want to give the most SEO value to for that specific page. 

Headings are essential to differentiate between different topics within your webpage. H1 heading tags appear at the top of your page content and are an integral part of SEO. You want to ensure your title tag is the same as your H1 tag, so you reduce the risk of search engines rewriting your title tag when they display search results. 

H2, H3, H4, etc. tags break up the topics within your webpage. If possible, incorporate keywords into your titles to optimize SEO. The lower the number, the more weight the keyword will carry within the title. For example, there is more SEO value to placing a keyword in an H2 heading than in an H3. 
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4. Internal Links 

Internal links are links placed throughout your content to other relevant pages within your website. There are several benefits to internal link building. They include: 
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• Increases your crawl rate: the rate at which Google and other search engines crawl your site and rank the importance of the content. 
• Gets your page indexed faster: indexing is creating, indexing, and understanding your site structure by Google and other search engines. 
• Prevents orphaned pages: pages within your website that are not linked to any other pages and therefore are likely not to be indexed by search engines.
• Increases user time on site: which lets search engines know that your content is relevant to the keyword the user searched. 
• Lowers bounce rates: the rate at which people visit your site and only visit the initial page and then leave. 

5. Image/Video Optimization

Images and videos are essential to on-page SEO because they convey more information than simple text. They also break up text throughout the webpage, making the content more readable.

For the most benefit, only include images that add value to the content and have a purpose. Ensure they are the proper size and do not affect page load time, which can negatively impact SEO and user experience. Also, utilize alt tags and text for your images that provide search engines and users with information regarding what your image entails. 

Videos are a great resource because they contain a lot of information and engage users, which can increase the time spent on your page. However, any embedded video increases your page load time, so it should be done carefully. Utilize code on your site that prevents video platforms from slowing your page speed and reducing SEO value. 
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6. Quality Content 

Quality content refers to not only the written content but also the quality of your web page itself. 

High-quality content is essential because once a search engine has sent them your way, you want your content to engage them, so they stay on your page. The longer the time a user spends on your page signals to search engines that they send users to the right place. 
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High-quality content should have the following elements: 

• It must provide value to a user and fulfill a need that cannot be met through other web pages. 
• It must be high quality meaning it is concise, free of grammatical errors, and written by someone who knows the topic well.  
• Text and images must provide the user with the information they want. 

A high-quality web page should have the following elements: 

• It must have an excellent modern design, free from clutter, and be easy to navigate. 
• The page should have plenty of white space, so it is pleasing to the eye. 
• Text and images must be strategically placed to provide the most benefit. 
• All social media buttons must be placed at the bottom of the page. 

7. Page Speed Improvement 

Page speed measures the time it takes for your page to load its content. It is an essential factor to consider to improve the user experience and optimize SEO. Pages with slow page speed have higher bounce rates, and users tend to spend less time on their page, which signals to Google they have been sent to the wrong page. 

There are many ways to ensure that your page speed is as quick as possible. Some key ways include: 
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• Ensure you have a fast infrastructure. 
• Enable compression. 
• Reduce URL redirects and HTTP requests. 
• Minify CCS and JavaScript. 
• Streamline your HTML. 
• Optimize images, so they do not slow your load time. 
• Remove render-blocking JavaScript. 

8. Crawl Error Correction

Crawling is when a Googlebot or other search engine bot finds your link and visits all of the pages within your website. While the bot crawls your website, it catalogs and indexes your pages. If your site is set up correctly, the bot will index every page on your site. 

A crawl error is when the Googlebot or search engine bot attempts to crawl your page and cannot. Correcting crawl errors is essential to optimizing SEO.

9. URL Optimization 

URL optimization is essential if you want to optimize your on-page SEO. You cannot change your domain name for every keyword, but you can change the slug. The slug is the part of your URL that comes after the domain name. 

An optimized slug should include the following elements: 

• Be 2-5 words in length. 
• It should contain the keyword you are trying to optimize. 
• Describe what your page entails. 

It is important to note that changing the URL of a well-established page will force you to restart the SEO process, so make sure you are strategic with URL optimization to ensure you do not lose valuable progress. 
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10. Improve user experience 

The user experience is absolutely essential to successful on page SEO. If a user is frustrated with your page, doesn’t like your content, or has difficulty navigating your page, then all the SEO effort you have made is for nothing. 

Some key ways to improve the user experience include: 

• Have a visually appealing page with plenty of white space and strategically placed images and videos. 
• Keep your pages consistent, i.e., utilize the same font, colors, and themes. 
• Keep paragraphs short and utilize bullet points for essential information. 
• Ensure users can easily navigate your page to find what they need. 
• Use calls to action. 
• Create and use original images. 
• Ensure that your hyperlinks are a different color or differentiated in some way. 
• Make sure you do not have any 404s 
• Improve your page speed. 

FAQs 

1. What is on page SEO? 

On page SEO (search engine optimization), also known as on site SEO, is the process of optimizing a web page so it will rank higher in search engine results pages and earn more relevant traffic. 

2. What is the difference between on page and off page SEO? 

On page SEO is optimizing your website and web pages. Off page SEO refers to strategies that promote and give exposure to your brand and build trust through the web outside of your website, such as link building.

3. How much do on page SEO services cost? 

We create a personalized plan for each of our clients. Client needs and the size of the SEO project determine personalized plans and costs. Contact us today for a customized quote. 

4. What are the benefits of outsourcing on page SEO? 

There are many benefits to outsourcing your SEO needs. Utilizing an experienced SEO company can save you time, prevent errors that can hurt your SEO progress, maximize your optimizations and help you see results faster. 

When properly done on page SEO will: