SaaS SEO Agencies: Why You Need One and How to Get Started

We live in a digital world, so it only makes sense that as a business owner, you have to have a digital marketing plan, right?

Well, what if you don't have any experience in online marketing or search engine optimization? What if you know you need to consider an SEO strategy but you don't know how to hire an SEO company? What if all of the intricacies of digital marketing and growing your business online is not what you signed up for and you just want to focus on perfecting your SaaS?

Take a deep breath. We are here to help.

The truth is that you DON'T have to do all of your own SEO.

You CAN focus exclusively on perfecting your SaaS and leave the rest of your digital marketing and SEO efforts to a SaaS-focused SEO company.

You can enjoy the reason you started your business and let a professional marketing team help you reach your growth goals.

For all of these reasons and more, it's time to learn what is an SEO agency.
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What is an SEO Agency?

The SEO industry has boomed over recent years. This is in part due to the massive growth of online consumption and digital software companies.

We are fortunate enough to benefit from many of the SaaS companies out there to help us in both our daily lives and in our business efforts.

If you're here as a business owner looking to learn more about search engine optimization and how to acquire the tools to help your own business in the SEO world, you've come to the right place.

An SEO agency is a company focused on helping you develop your SEO strategy and increase your organic traffic to your website. That is, in essence, why SEO exists - to influence search engines to help show your page to more viewers.

While we wish it was effortless to have your website appear first or second when someone searches a relatable term to your business, it's definitely not. SEO has expanded over time to include numerous factors and elements that influence your success online.

These days, it's almost essential to have an SEO expert working full time for your business.

And why would that be necessary? Because when SEO is implemented properly and effectively, you will see more traffic to your site. When you see more traffic to your site, you ideally see an increase in sales, and then revenue.

It's important to note that SEO agencies have people with unique skills and experience in optimizing online content that you, as a business owner, might not know about.

These SEO experts typically have degrees, experience, and resumes filled with client success stories that make them knowledgable in the field. You would be wise to follow their advice! (We do recommend you vet the agency and staff appropriately to ensure they are, indeed, qualified to do what they are saying they can do.)

Additionally, using an SEO agency allows you to focus on business management and the perfection of your SaaS. The agency's job is to focus on the optimization of your site, marketing efforts to increase organic traffic, and content creation.
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What can SEO Agencies Do for SaaS Companies?
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The beauty of having an SEO agency handle your SEO for your SaaS business is that they know the in's and out's of keyword research, link building, content marketing, and technical SEO better than you do.

Aside from them doing their job better than you could, YOU get the benefit when your site improves in rankings and you see higher organic traffic from a well-optimized website.

Part of the SEO agencies job is to help grow a client's ranking, which includes helping them reach their SQL goals. With better rankings (website and page listings higher towards the top of a Google search results) more viewers will see your site and click on it to learn more.

In other words, by improving visibility of your website online, your click-through rate will improve AND you'll obtain quality lead generation unlike ever before. The results speak for themselves when it comes to SEO-focused SaaS companies.

Those that invest in their website optimization see the return within just a few months.

Lastly, it goes without saying that a website with more traffic, more clicks, and more conversions has increased revenue. All of this contributes to decreased CPA (cost per acquisition) and an overall more successful business.
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How Do SaaS SEO Agencies Work?
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Perhaps learning how an SEO agency works is why you're here. Don't worry! We'll teach you.

After initial contact is made, SEO agencies typically perform a brief SEO audit on a potential client's page to assess the overall quality of the site and determine suggestions on how to improve it.

From there, a plan is developed to begin regular SEO efforts and a contract is typically signed. Some contracts include one-time projects as well as regular SEO maintenance and content development, while others include a flat rate for all SEO management.

At this point, an SEO agency needs to be able to see the backend of your website in order to start optimizing it. By gaining access to your website backend, analytics, and, when needed, software system, SEO agencies can optimize your SaaS business from top to bottom by reviewing your website logistics, studying your analytics, and reviewing your existing content.

Many elements of the ideal SEO strategy include changing content on your website to target specific keywords, terms, or information.

By researching your business, the terms used across your industry, and even analyzing your competition, the SEO agency you go with will know how to change certain parts of your website to attract more traffic and appeal to the Google algorithm.

Remember that your SEO agency will communicate these changes with you. They will always confirm with you that they are accurate in their adjustments to fit your specific business goals and target demographic. Rest assured that YOU know your business best, but the SEO agency knows how to implement a solid SEO strategy coupled with your business knowledge. It will be a team effort.

Some methods that are typically used by SEO agencies include:

• Off-page and on-page optimization
• Content creation
• Backlink building
• Technical SEO

Each of these projects have varying complexities, but all can be explained willingly by your SEO agency.

Additionally, they each hold a different weight in seeing success from your SEO efforts. Don't be surprised if you do NOT see a radical change in your organic traffic immediately after starting with an SEO agency. It takes time, but is well worth it in the long run.
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Why Work with an SaaS SEO Agency

We've covered how an SEO agency has experts in the field that can help you see success a lot faster than if you tried on your own. We've also covered how this allows you to focus on perfecting your SaaS while the SEO agency tackles the nitty gritty of your SEO.

But one of the main benefits to working with an SEO agency is the access it gives you to content writers. One of the primary services an SEO agency provides is content creation, which is essential when running an SEO campaign.

Developing content on your site to help attract visitors, in a well-optimized fashion, is one of the fastest ways to see organic traffic growth. SEO agencies are staffed with content writers that have SEO knowledge and backgrounds, making it effortless for them to create content in your niche.

Additionally, SEO agencies have advanced tools and resources at their disposal to help analyze and dissect your competition and implement ideal content marketing strategies based on data. By working with an SEO agency, you yourself don't have to worry about paying for these tools.

Furthermore, an SEO agency has access to specialists in all different businesses to ensure the strategy they use to help optimize your site is spot on with your specific business. The goal is to work smarter, not harder, and consulting with experts in your same business field will ensure an on-target approach to your SEO.
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Searchant: The Premier SaaS SEO Agency

Without question, Searchant delivers on top industry relevant SEO strategies and can improve the scale of your business in a short amount of time.

With industry experts, lead content writers, advanced tools and resources for data analysis, and a proven track record of happy clients, this makes Searchant one of the best SaaS SEO agencies you could work with.

In addition, Searchant has the experts, experience, and resources to take any business niche or topic and rise it to the top of the search results. Time and time again, Searchant has implemented top SEO strategies for a client and watched their traffic double, even triple, in a few short months.

Lastly, Searchant knows you need to focus on your business and perfecting your SaaS. Let us handle your SEO so you can sleep easy at night knowing we've taken care of everything for you.
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What Our Clients Are Saying

Searchant is an industry leader in the SEO world and has worked with numerous clients to help them reach their organic traffic goals.

While each client receives a customized plan to their specific needs, every Searchant client has received high-quality SEO service and seen results.

Check out what these current Searchant clients have to say about their experience.
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Marcus was AWESOME. The SEO world is full of dodgy people that never deliver what they promised. Marcus on the other hand was honest about what could be achieved and he over delivered. He is very dedicated and provide quality links that Google value. - Thomas Westenholz, Positive Edge Education
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Marcus has great on-site technical knowledge and solid link building methods that has meant after a difficult period we are now moving in the right direction. - Andy Barr, Computer Planet

Experience what these clients received and more by contacting Searchant today.
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Get Started with Searchant

Searchant would love the opportunity to further explain why we are the premier SEO agency to work with.

Visit our page to book a one-on-one session with a client manager and you'll soon see how we deliver game-changing organic performance for any SaaS company.