The digital PR book
The ecommerce guide to digital PR. How to earn the links Google actually wants, get recommended by AI, and build coverage that sells.
★★★★★ Rated 5.0 out of 5 on Amazon UK
“Most digital PR books stop at the coverage. This one actually keeps going past the link.”
Chris E. · 15 years in SEO
“One of the most practical and accessible books I’ve read on digital PR.”
Luke R. · Verified purchase
“If you’re in-house at an ecom brand, or agency side, buy it!”
Robin · Ecommerce paid media
“Takes ideas that can initially seem complex and makes them surprisingly simple and practical.”
Paul R. · Verified purchase
“Concise, straightforward and packed with actionable advice.”
Alan D.
“As a founder and business owner of many years, this was a cracking read.”
C. Fry · Founder
You handed over the money, the report came back, and underneath the relief sat a quieter question. Did that actually do anything? Will it come back to bite?
Most link building sold to ecommerce stores today is dead, dying or quietly dangerous: paid placements, guest post networks, and tactics that work right up until Google notices. The one approach that gets safer as Google gets stricter is digital PR, and hardly anyone does it well. This book is the honest field guide to doing it properly.
Written by someone who has spent over a decade building links for ecommerce brands, and who is blunt about how hard earned coverage has become, and how to get it anyway.
01
Why editorial coverage is the last link building strategy you will ever need.
02
The three-tier angle system, and the proprietary data you are already sitting on.
03
The only three campaign types a serious ecommerce programme needs.
04
Turn coverage into reach, trust, branded search, and radio, TV and podcast invitations.
05
Get recommended when a customer asks ChatGPT, Perplexity or Google's AI what to buy.
06
So digital PR produces a compounding trend, not a one-off spike.
Just the durable way to build authority, reach and a brand people have heard of. The kind of coverage that does not just get seen, but converts.
Marcus Clarke runs Searchant, an AI SEO and digital PR agency for ecommerce brands. He has spent more than a decade building links for online stores, thousands of them, and wrote this book to show store owners the approach that still works, without the jargon or the sales pitch.
Available in paperback and on Kindle. A short, practical read you can put to work on your store straight away.
Come with your brand and your goals. We will tell you honestly whether there is a strong digital PR programme here, and if there is, what it would look like.
Book a call
Searchant is an AI SEO and digital PR agency for ecommerce brands, based in North Yorkshire, UK.
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