Clear scope, no long contracts, and an honest comparison with building the same capability in-house.
One idea, built and pitched properly, start to finish. Angle development, data sourcing and analysis, asset build, press release, expert briefing, targeted outreach, follow-up and a full coverage report.
Best for testing whether digital PR works for your brand before committing, or for putting real weight behind a specific moment: a launch, a season, a category you need to move.
From £2,995 + VAT. One-off, no contract.
From $3,995. One-off, no contract.
A planned calendar of campaigns across the year, mapped to your trading peaks, with reactive commentary running alongside between them.
A single campaign produces a spike: coverage lands, the line bumps, then settles. A programme produces a trend, with authority compounding, journalist relationships deepening, and AI systems encountering your name again and again across trusted sources.
From £1,195 + VAT per month. 3-month minimum term.
From $1,495 per month. 3-month minimum term.
Placements on sites that sell space to anyone, reported back to you as coverage. No journalist chose to write about you, and Google is built to spot the difference.
Editorial control sits with the journalist. That is precisely why the link is worth having.
Digital PR compounds, so we will always argue for consistency. We would rather earn the next month than lock you into it.
No advertising value equivalent, no combined readership in the millions, no link totals with no quality attached.
What we do commit to: an agreed target of 5 or 10 editorially earned links, set before any work starts.
This is the comparison most businesses skip, and it is the one that usually settles the decision. Digital PR is not one job. It is five or six, and they rarely live in the same person.
The person who is brilliant at spotting a story is rarely the one who is rigorous with a spreadsheet. The campaign is only ever as strong as the weakest link in that chain.
Seeing the stories hiding in a business, and judging which will fly and which will flop.
Sourcing, analysing and interrogating numbers until they honestly support a story.
Turning that data into something clean a journalist can actually use.
Releases and pitches that read like news rather than marketing.
Targeting, outreach, follow-up, and the patient building of journalist relationships.
Understanding how all of it feeds whether the assistants cite you at all.
A team new to this does not produce good campaigns immediately. They produce a run of flops while they learn what journalists want, and every one is paid for in salary with nothing to show for it.
Someone has to direct the work, review it and hold the standard. For a stretched marketing lead, that supervision is itself a job.
An in-house person doing PR alongside five other responsibilities will always see PR slip when something urgent lands. The campaigns become sporadic, the compounding never happens, and the programme quietly fizzles.
The most valuable asset in digital PR is being a known, trusted source whose emails get opened. Those take years. A new hire starts at zero, pitching cold into inboxes that ignore unknown names.
In fairness, in-house can be the right answer. If you are large enough to keep several specialists busy full-time, or you already have a strong data analyst and a former journalist on the team, you may be closer to viable than most. We will tell you if we think that is you.
If you have never done this before, want to see the work and the coverage before committing, or have one specific moment worth putting weight behind.
If you already believe in the channel, have seasonal peaks worth planning around, or are trying to move competitive commercial pages, which takes accumulated authority rather than one hit.
If you need results this month, cannot put a real named person in front of the press, or your commercial pages are not ready to convert the traffic. We would rather tell you that on the call.
Ours starts at £2,995 + VAT ($3,995) for a single campaign and £1,195 + VAT ($1,495) per month for an ongoing programme. Across the market you will see anything from a few hundred pounds a month, usually paid placements dressed up as PR, to five figures a month at large agencies. What matters more than the number is what is actually being produced for it.
Because you are paying for original work rather than a placement fee: research, analysis, design, writing and outreach. A bought link costs less, does less, and carries risk that arrives later.
It happens, and anyone who tells you otherwise has not run enough campaigns. That is why we agree a target of 5 or 10 links up front rather than betting everything on one idea. We also review honestly why it missed, whether the data was thin, the timing wrong or the angle too close to the product, and apply it to the next one.
Yes, once the 3-month minimum term is complete, though we would usually advise against pausing in the months before your peak, since that is exactly when the authority needs to be accumulating.
A real named expert who can approve comments quickly, access to your data exports, and access to analytics and Search Console for reporting. That is genuinely most of it.
Come with your brand and your goals. We will tell you honestly whether there is a strong digital PR programme here, and if there is, what it would look like.
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Searchant is an AI SEO and digital PR agency for ecommerce brands, based in North Yorkshire, UK.
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