Digital PR audit

Find out what your digital PR actually achieved

A folder of coverage logos does not tell you whether PR moved rankings. We review every campaign and link you have earned, show you what worked, and set out where to focus next.

Book an audit call Our digital PR service

What you get

Every link checked

Followed or not, still live or lost, and which page it points to.

What worked, and why

The angles and outlets that actually earned you links.

A plan for what comes next

Priced to your coverage history. Enquire for details.

Who the audit is for

Switching

You are changing agency

Or bringing digital PR in-house, and want to know what to keep doing and what to stop.

Justifying spend

The board wants numbers

You need to show what PR spend produced in links and rankings, not just in coverage.

Stalled

Coverage, but no ranking lift

You are getting press, but the pages that make money are not moving.

What we audit

Campaign performance

Links earned per campaign, cost per link, and which angles landed or fell flat.

Link quality

Followed, nofollow or unlinked. The authority of each site, and whether the link is still live.

Where links point

Homepage, blog or commercial pages. Is authority reaching the pages that make money?

Relevance

Coverage from publications in your space, or one-off viral pickups with no connection to what you sell.

Competitor gaps

The publications covering your competitors but not you, and the campaign types working in your niche.

Unlinked mentions

Coverage that named you without linking, which can often be turned into links quickly.

What you get at the end

An audit report

Every campaign and link checked and scored.

Clear findings

What is working, and where money is being wasted.

A 6 to 12 month plan

The campaign types, target pages and publications to focus on next.

Quick wins

A list of unlinked mentions you can chase straight away.

Questions we get asked

How much does a digital PR audit cost?

It depends on how many campaigns and links there are to review, so we scope each audit after a short call. Get in touch for details.

Can you audit another agency's work?

Yes. Most audits we do are of work by another agency or an in-house team.

What do you need from us?

Any coverage reports or campaign lists you have. If you do not have them, we can rebuild the picture from backlink data.

What happens after the audit?

The plan is yours. You can run it yourselves, hand it to your current agency, or ask us to run it.