Digital PR for law firms
Legal search is one of the most competitive spaces online. Digital PR earns your firm links from national, regional and legal press, and puts your solicitors in front of journalists as the experts to call.
Why it works in legal
Divorce, workplace rights, driving law, tenancy and consumer rights all need a qualified comment.
The safest way to build authority in a sector full of risky link building.
Nothing goes to a journalist without your approval.
Fast
We watch the news and journalist requests, and get your solicitors quoted on stories in their practice area.
Data-led
For example, the areas with the most employment tribunal claims, built from public court and ONS data.
Evergreen
“Is it illegal to…?” pieces that journalists cite whenever the topic comes back into the news.
Seasonal
January divorce enquiries, holiday rights in summer, office party employment law at Christmas.
Every campaign respects your professional obligations. In the UK, SRA rules require publicity to be accurate and not misleading. In the US, the equivalent is ABA Model Rule 7.1 and your state bar's rules. We never comment on live matters or anything that could risk client confidentiality, and your team signs off every quote before it is pitched.
Coverage only matters if it strengthens the pages that bring in enquiries. We tie each campaign to a practice area page, such as family law or personal injury, and report on links and rankings together.
No. We never pitch anything about live matters or clients. Commentary stays on the general law and public stories.
Our published case studies are in ecommerce. The method is the same: a story journalists want, tied to the pages you need to rank.
Yes. We work with firms in the UK and the US, and campaigns follow the advertising rules where you practise.
A full campaign starts at £2,995 + VAT ($3,995), with a guaranteed 5 or 10 links. You can also start with a £250 trial campaign.
Tell us your practice areas and the terms you want to rank for, and we will show you what a campaign could look like.
Book a call
Searchant is an AI SEO and digital PR agency for ecommerce brands, based in North Yorkshire, UK.
