Magento and Adobe Commerce SEO

Magento SEO for stores with serious catalogues

Magento can run huge catalogues across multiple stores and countries. That power creates SEO problems most agencies never learn to fix.

Case study results, 12 months

+141% organic revenue

Our published ecommerce SEO case study.

+62% organic traffic

Same campaign.

99% Job Success

Top Rated Plus on Upwork.

Our clients have been featured in

Powerful, and complicated

Magento is built for scale: large catalogues, configurable products, multiple store views and international sites from one install. Every one of those strengths can multiply the number of pages Google has to deal with, and hide the pages that actually sell.

The Magento problems we fix most often

01

Layered navigation crawl traps

Filter combinations generate thousands of parameter URLs. Left unmanaged, Google spends its time on those instead of your categories and products.

02

Duplicate product URLs

The same product can be reachable through several category paths. We tidy the settings and canonical tags so one URL gets the credit.

03

Store views and hreflang

Multi-store and multi-language set-ups need hreflang done precisely. Get it wrong and the wrong country's store ranks in the wrong market.

04

Slow pages

Heavy themes, extensions and under-powered hosting or caching drag down page speed on large catalogues.

05

Thin category pages

Category pages that are just a product grid will not outrank competitors with real category content.

06

Extensions that fight each other

Multiple SEO and marketing extensions can output conflicting canonicals, meta tags and structured data.

What we do for Magento stores

01

Technical audit, prioritised

Crawl and indexing, layered navigation, canonicals, store views, hreflang, structured data and page speed, ranked by what will move revenue first.

02

Categories and products

Optimise existing categories, build new ones around proven search demand, and tighten product titles, descriptions, configurable products and internal links.

03

Content and authority

Supporting content that strengthens your categories instead of competing with them, and digital PR campaigns that earn editorial links to the pages you want ranking.

04

Working with your developers

Clear, prioritised tickets your Magento developers or agency can deploy, checked once they are live, and organic revenue reported every month.

Moving off Magento?

Many stores are moving from Magento to Shopify. A migration done in a hurry can wipe out years of rankings. We map every URL, plan the redirects and check everything at launch, so your organic traffic comes with you.

Shopify SEO

A tidy catalogue, then the authority to rank it

Once Google can find and understand your best category pages, digital PR gives them the authority to beat bigger competitors.

An SEO campaign, deconstructed

Case study: luxury gifts store

+141% organic revenue in 12 months

Month one found three problems. Broken canonical and hreflang tags were showing the wrong country pages in the wrong markets. Category pages were thin or missing. Blog posts were cannibalising the store's core product keywords. We spent three months fixing the technical issues, rebuilt and expanded the category pages, consolidated the competing content, then ran three months of digital PR that earned around 50 high-authority links.

+62% organic traffic · +141% organic revenue · 1,866% return on investment

Read the full case study

99% Job Success · Top Rated Plus on Upwork

What clients say

“We have been able to increase search traffic by 160% and conversions by 314% year over year.”

Taavi · Messente

“A true professional that has delivered remarkable results in less than 6 months.”

John Carter · TCGen

“Clear, actionable SEO strategies… delivered measurable results.”

Minas Stratigos · Avatus

“Of the 15+ projects we’ve worked on together, all are showing quarterly growth.”

Grant Draper · Acorn Content

“The work completed so far has generated an additional $1.5 million in sales pipeline revenue.”

Ed Cravo · Groundbreaker

“Honest about what could be achieved, and he over delivered.”

Thomas Westenholz · Positive Edge

“Great on-site technical knowledge and solid link building methods. We are now moving in the right direction.”

Andy Barr · Computer Planet

“Went above and beyond to satisfy us. Very honest and hard working.”

Chris Brown · Unbolted

“Able to deliver some solid links for a very difficult industry to build links in.”

Jarod Spiewak · Team Blue Dog

Questions we get asked

Do you work with Magento 2 and Adobe Commerce?

Yes. The SEO principles are the same across both. The differences are mostly in hosting, extensions and how changes get deployed.

Can you work with our Magento developers?

Yes. Most Magento changes go through a developer, so we provide clear, prioritised recommendations and check them once they are live.

Should we move from Magento to Shopify?

It depends on your catalogue, integrations and team. If you do move, we will make sure your rankings survive the migration.

How much does Magento SEO cost?

Every campaign is scoped to your store, so we do not publish a price list. Book a call and we will give you a clear figure. There is no minimum term: we work month to month.

Can we just have an audit?

Yes. We offer one-off Magento SEO audits, scoped to the size of your store. Get in touch for details.

Find out what is holding your Magento store back

Book a call and we will look at your store, your catalogue and your competitors, then tell you where the growth is.

Book a call