Trial digital PR campaign

Try digital PR with one full campaign, for £250

One campaign, start to finish, in 30 days. We come up with the ideas, build the campaign, pitch it to journalists and report on what happened. It is a low-risk way to see how digital PR works for your brand before you commit to more.

The trial

£250 + VAT

Or $300. One fixed price, no contract.

30 days

From ideas to final report.

Up to 3 re-pitches

No link guarantee on the trial. Here is why.

Our clients have been featured in

What happens in the 30 days

01

Ideas

We pitch you 5 to 10 campaign ideas, built around your brand, your products and what journalists in your space are writing about. You pick the one we run.

02

Campaign build

We do the research, pull the data together and write the press release, so the story is ready for a journalist to use.

03

Pitching

We pitch the story to journalists who cover your topic, with personal outreach and follow-ups.

04

Re-angle and re-pitch

If the first pitch does not land, we find a new angle and pitch again, up to 3 times within the 30 days.

05

Reporting

A report on every piece of coverage and link the campaign earned, what journalists responded to, and what we would do next.

Trial or full campaign?

Try it

Trial campaign

£250 + VAT ($300) · 5 to 10 ideas, one campaign run · Built, pitched and reported in 30 days · Up to 3 re-angles and re-pitches

No link guarantee.

Commit to results

Full campaign

From £2,995 + VAT ($3,995) · A bigger campaign, built to land coverage in national and trade press · Links pointed at the pages you need to rank

Guaranteed 5 or 10 links.

See packages

Why the trial has no link guarantee

At £250 we cannot promise how many journalists will run a story. What we do promise is the work: real ideas, a properly built campaign, and up to 3 attempts to land it. If you want a link count you can hold us to, our full campaigns guarantee 5 or 10 links.

Who the trial is for

New to digital PR

You have never tried it

See how a campaign is put together and how journalists respond to your brand, without a big budget.

Burned before

An agency let you down

Judge us on a real campaign and a straight report, not on a sales pitch.

Testing the water

You want proof first

Try the way we work before you sign off a full campaign or an ongoing programme.

The kind of campaign we build

This is one of our full campaigns. A trial follows the same process, from idea to pitch, on a smaller scale.

Case study: Maven Pet

The most tick-infested state for dogs

No journalist writes about a pet tracker just because it exists, so we built Maven Pet's campaign around something dog owners already worry about: ticks. We ranked every US state by searches for tick bites, removal and treatment, adjusted for population. Maine came out top. Launched as tick season started, it ran on PetHelpful, AOL, Weather.com and Yahoo, and a state ranking gave every regional outlet its own headline.

No product pitch. Just a story dog owners wanted to read, with Maven Pet's name on the data.

Questions we get asked

What do I get for £250?

One complete digital PR campaign: 5 to 10 ideas to choose from, the campaign built and pitched to journalists, up to 3 re-angles and re-pitches, and a report at the end. It costs £250 + VAT, or $300.

Do you guarantee links?

Not on the trial. We guarantee the work, not the result. Our full campaigns, from £2,995 + VAT, come with a guaranteed 5 or 10 links.

Can I get a refund if the campaign gets no coverage?

No. The £250 pays for the work: the ideas, the campaign build, the pitching, up to 3 re-pitches and the report. We cannot control whether journalists run a story, so the trial is not refundable if it does not earn coverage. If you want results you can hold us to, our full campaigns come with a guaranteed 5 or 10 links.

What if the story does not land?

We find a new angle and pitch it again, up to 3 times within the 30 days. Whatever happens, you get a report on what journalists responded to and what we would try next.

Can I choose the campaign?

Yes. We pitch you 5 to 10 ideas and you pick the one we run.

How long does it take?

30 days from start to final report.

What happens after the trial?

Nothing, unless you want it to. There is no contract. If you would like to carry on, we can talk about a full campaign or an ongoing programme.

Start your trial campaign

Book a call and tell us about your brand. We will come back with 5 to 10 ideas.

Book a call