Digital PR for local businesses
You do not need national headlines. A feature in the regional paper or a link from a city news site can do more for your local rankings than a national story.
Where local links come from
City and county news sites and papers.
Chambers of commerce, councils, clubs and event sites.
Bloggers and “things to do” roundups.
Google says it ranks local results on relevance, distance and prominence. Prominence partly comes from what the rest of the web says about you: articles, links and mentions. Local digital PR builds exactly that, from sites that are relevant to your area. It also does the thing that matters most: it gets local people hearing about you.
01
Take national data and find your town's angle, so the local paper has a story only it can run.
02
An estate agent on house prices, a garage on MOT changes. Regional reporters need local voices.
03
Milestones, charity work, apprenticeships, openings and awards are real news locally.
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Local clubs, events and schools often link to the businesses that support them.
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Pitch your business for “best in your city” features and local guides.
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When a local issue hits the headlines, offer a useful, expert view the same day.
Build a list of local journalists and editors
Send them a clear story with a local angle
Follow up once, then leave it
Ask sponsors and partners to link to you
Data-led stories that give every local outlet an angle
Consistent outreach, month after month
Links pointed at your service and location pages
Reporting on links and local rankings together
It can be, especially if competitors outrank you in local search. Start small: the £250 trial campaign is a low-risk way to see how local press responds.
Links from relevant local sites are one of the ways Google judges how prominent a business is in its area.
The trial is £250 + VAT. A full campaign starts at £2,995 + VAT, with a guaranteed 5 or 10 links.
Tell us where you are and what you do, and we will come back with story ideas.
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Searchant is an AI SEO and digital PR agency for ecommerce brands, based in North Yorkshire, UK.
